Senior Sales Manager

About This Role

1.     Position Purpose:

Lead NIP’s sales team to deliver consistent revenue growth through disciplined pipeline execution, focusing on qualified demand, premium client experience and CRM-driven performance aligned with NIP’s advisory and Concierge Model.

2.     Scope of Role:

·      Own day-to-day sales execution across Primary (Off plan) and Secondary transactions, as per the NIP Business lines.

·      Lead and coach the sales team (Property Consultants/Agents) to achieve targets and maintain professional standards.

·      Support high-value negotiations and strategic deals when required.

3) Key Responsibilities:

Revenue & Pipeline Leadership

· Set team targets (monthly/quarterly) and translate them into weekly execution plans.

· Maintain healthy pipeline coverage and provide accurate forecasting to management.

· Identify funnel bottlenecks and implement corrective actions (training, routing,

  cadence, messaging).

Lead Management, SLA & Follow-up Discipline

· Ensure timely first response and structured follow-up cadence within company

  business hours.

· Enforce assignment discipline and re-assignment/escalation where SLA is breached.

· Ensure no Lead/Deal is left without a documented next step for more than the allowed

  internal window.

CRM Ownership (Zoho as Source of Truth)

· Ensure Zoho CRM is the single source of truth for activities, stages, next actions, and

  reporting.

· Maintain data hygiene: accurate source tagging, mandatory field completion, and

  stage integrity (no ‘pipeline inflation’).

· Drive adoption of call logging, meeting logging, and outcome recording by the team.

Client Experience & Deal Leadership

· Deliver a premium end-to-end client journey: needs discovery, advisory support,

  viewings, negotiation, and closing.

· Lead or support negotiations on high-value transactions and sensitive cases as

  requested by management.

· Ensure team communications remain professional, accurate, and free of misleading

  claims (including no ROI guarantees).

Team Coaching & Performance Management

· Recruit, onboard, and coach sales team members in coordination with HR and

  management.

· Conduct weekly coaching on qualification, objection handling, negotiation, and

  closing.

· Manage underperformance with documented coaching plans and clear targets.

Cross-functional Handoff & Approvals

· Align with Marketing on lead quality and qualification standards; provide feedback

  loops to improve lead quality.

· Coordinate with Operations/Rev Ops and Finance for reservation documentation,

  approvals, and closing steps.

· Ensure handover packs and documentation are complete and properly filed for each

  transaction stage. Compliance, Confidentiality & Risk Control

· Ensure compliance with company policies, UAE real estate standards, and ethical

  conduct requirements.

Strictly protect confidential information and sensitive personal data (PII) of clients and employees, store and process only via approved systems.

· Do not commit to special terms (discounts, waivers, kickbacks, exclusivity promises,    

  revenue shares) outside approved decision rights and written approvals.

4) Non-Negotiable Deliverables (Outputs)

· Weekly Numbers-Only Sales Report: Leads received, Contacted, Qualified, Meetings

  set/held, Offers/Reservations, Closed won/lost; plus 1 bottleneck and 1 decision

  request.

· Monthly forecast and pipeline coverage summary (with stage aging highlights).

· Team performance review pack: agent KPIs, coaching actions taken, and improvement

  plan (if required).

· SLA & data hygiene summary: response time, breach count, missing mandatory fields,

  and next-action compliance.

· High-value deal review pack (as needed): risks, approvals required, documentation

  status and next steps.

5) Requirements & Qualifications

· 8–10 years of proven real estate sales experience in the UAE (minimum 3 years in a

  leadership role preferred).

· Strong understanding of off-plan and secondary market dynamics in Dubai.

·      Excellent communication, networking, and negotiation skills.

·      Strong people management and coaching capability; able to build a high performing team.

·      CRM-driven management mindset (Zoho CRM experience is a strong advantage).

·      Results-driven, commercially astute, and capable of executing under pressure.

6) Authority & Decision Boundaries (Company-First)

· May allocate leads, enforce SLA discipline, and re-assign leads based on performance

  and policy.

· May propose commercial terms for deals within approved guidelines and decision

  rights.

· Must not approve or commit to any special commercial terms (discounts, waivers,

  kickbacks, exclusivity promises, revenue share/profit share, contract deviations)

  without written approval as per NIP decision rights.

· Must not export, share, or retain company/client data outside approved systems,

  confidentiality obligations apply during and after employment.

7) Notes

· This job description forms Annex A of the Employment Agreement and may be

  updated by the Company reasonably to meet business requirements.

· Nothing in this job description constitutes a contract of employment on its own; the

  executed Employment Agreement governs all contractual terms.