Senior Sales Manager / Business Development Manager
Role Overview
We are looking for an experienced and self-driven Senior Sales Manager / Business Development Manager to join our team and help grow our client base and business opportunities within the events and audiovisual industry.
This is a senior role for someone who is confident managing client relationships, identifying new opportunities, leading meetings, developing solutions, negotiating commercial terms, and taking ownership of the sales process from initial contact through to closing.
The ideal candidate will be knowledgeable about the events and AV industry, commercially minded, and comfortable working independently while collaborating with the technical and operations teams.
Key Skills for This Role
Full Job Posting
About the Role
We are looking for an experienced and self-driven Senior Sales Manager / Business Development Manager to join our team and help grow our client base and business opportunities within the events and audiovisual industry.
This is a senior role for someone who is confident managing client relationships, identifying new opportunities, leading meetings, developing solutions, negotiating commercial terms, and taking ownership of the sales process from initial contact through to closing.
The ideal candidate will be knowledgeable about the events and AV industry, commercially minded, and comfortable working independently while collaborating with the technical and operations teams.
Key Responsibilities
- Identify and develop new business opportunities within the events and audiovisual industry.
- Build and maintain strong relationships with existing and potential clients.
- Develop relationships with corporate clients, event companies, agencies, government entities, production companies, and other relevant organizations.
- Manage the sales process from lead generation and client meetings through proposal, negotiation, and closing.
- Conduct client meetings, presentations, site visits, and commercial discussions.
- Understand client requirements and coordinate with technical and operations teams to develop appropriate solutions.
- Prepare and coordinate quotations, proposals, RFP/RFQ responses, and commercial offers.
- Lead client negotiations and work toward successful deal closure.
- Maintain and develop an organized sales pipeline and provide regular updates and forecasts.
- Identify opportunities for repeat business, upselling, and cross-selling.
- Maintain strong long-term relationships with clients and partners.
- Monitor market activity, upcoming projects, tenders, and relevant business opportunities.
Requirements
- 5+ years of proven sales or business development experience.
- Mandatory experience in the events, audiovisual, event production, entertainment, exhibition, or related industry.
- Strong understanding of AV solutions, event production, equipment rental/supply, or related technical services.
- Proven track record of developing new business and successfully closing deals.
- Experience managing the complete sales cycle independently.
- Strong negotiation, communication, and presentation skills.
- Experience dealing directly with clients and decision-makers.
- Experience with quotations, proposals, RFPs, RFQs, tenders, and commercial negotiations.
- Ability to understand client requirements and work with technical teams to develop suitable solutions.
- Strong relationship-building and business development skills.
- Ability to manage multiple opportunities and priorities independently.
- Strong organizational and follow-up skills.
Preferred Experience
- Corporate and government events.
- Large-scale events and entertainment.
- Exhibitions and activations.
- AV equipment rental and supply.
- Event production.
- LED, lighting, audio, video, and related technical solutions.
- RFP/RFQ and tender processes.
What We’re Looking For
We are looking for someone who is experienced, confident, independent, and commercially driven, with a genuine understanding of the events and audiovisual industry.
The successful candidate will have the opportunity to take ownership of their accounts and opportunities, build strong client relationships, develop new business, and contribute directly to the company's growth.
We value people who are proactive, relationship-focused, and comfortable taking initiative, while also working closely with the wider team to deliver the right solutions for clients.
Relevant industry experience and proven sales results are required.
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