Senior Product Director

Overview

1. About DEBRA

Key Platform Capabilities

2. Role Overview

• 3.1 Strategic Leadership

• Define and maintain the overall product vision and long-term strategy.
• Develop and own the product roadmap aligned to company goals.
• Position DEBRA as the leading SME enablement platform in KSA and GCC.
• Represent DEBRA in the tech ecosystem, events, and strategic forums.
• Collaborate with executives, investors, and government partners.

• 3.2 Product Management

• Lead full product lifecycle: discovery, scoping, design, development, testing, launch.
• Prioritize product features using data, market insights, and merchant feedback.
• Drive UX/UI standards and ensure world-class product quality.
• Oversee integrations with logistics, payments, and social commerce platforms.
• Ensure the platform meets reliability, scalability, and security requirements.

• 3.3 Business & Growth

• Define and optimize revenue models (subscriptions, transaction fees, value-added services).
• Drive merchant acquisition through product-led growth strategies.
• Improve retention, conversions, and overall platform engagement.
• Identify and evaluate strategic partnerships and possible M&A opportunities.
• Support fundraising efforts with product vision and strategic insights.

• 3.4 Operational Excellence

• Build and lead product, design, and engineering teams.
• Establish KPIs, OKRs, and performance frameworks across teams.
• Ensure regulatory compliance and alignment with Saudi market requirements.
• Improve unit economics through product and operational efficiencies.
• Implement data analytics tools to enable product decisions.

• 3.5 Culture & Organization

• Promote DEBRA s values and culture across all teams.
• Hire, mentor, and develop top product and engineering talent.
• Encourage innovation, ownership, and customer obsession.
• Foster an inclusive and diverse working environment.
• Build a fast-paced, mission-driven product organization.