Senior Partner Marketing Manager

Role overview

What you’ll do

• Set partner marketing strategy, frameworks, and playbooks for distributors, resellers, and service providers in EMEA and APJ.
• Run quarterly planning with channel sales and marketing, prioritizing by partner performance, strategic fit, pipeline potential, and budget.
• Ensure a defined share of regional field marketing budgets supports partner-led pipeline activity; field marketing retains final spend decisions.
• Manage central partner marketing budgets, MDF, and co-op funds, including allocations, approvals, and ROI reporting.
• Lead marketing for technology alliances and marketplaces, including AWS and Microsoft private offers, solution-led listings, and joint go-to-market initiatives.
• Work with Mastercard's channel organization on joint marketing and go-to-market opportunities.
• Lead partner enablement through newsletters, webinars, training, partner summits, and sales kickoffs.
• Own partner collateral and co-branded content and maintain consistent partner use of the brand.
• Coordinate marketing between regional channel teams and partners, including content on the Channeltivity portal.
• Represent partner marketing needs to sales operations on lead routing, deal registration SLAs, and partner reporting.
• Report marketplace performance, partner readiness, and budget ROI; share accountability for partner-sourced pipeline.

What you’ll bring

• At least 5 years of B2B marketing experience, including significant time in channel, partner, or alliances marketing.
• Experience building and running partner marketing strategy and planning across multiple regions.
• Experience influencing channel, sales, and marketing teams that own their own budgets.
• Experience managing MDF or co-op funds and linking partner programs to pipeline and ROI.
• Hands-on cloud marketplace experience with AWS or Microsoft, including private offers and co-sell programs.
• Experience building partner enablement programs and running marketing across EMEA and APJ.
• Working knowledge of Salesforce, PRM tools, and marketing automation.
• Ability to turn technical security concepts into messaging partners can use.
• Cybersecurity or technical enterprise B2B background is strongly preferred.

Indicators of success

• Channel and field marketing teams adopt the quarterly planning process and use it to guide spending.
• Marketplace and alliance marketing performance and partner solution visibility improve.
• Partners are better prepared to sell Recorded Future and use enablement resources.
• Partner funds deliver clear returns and partner-sourced pipeline grows with channel and field marketing.

About Recorded Future