Senior Media Planning Executive
Skills
About This Role
Key Responsibilities
- Assist in developing multi-channel media plans aligned with client objectives and audience insights.
- Conduct research using market, competitive, and audience tools to inform planning decisions.
- Support day-to-day planning tasks including budgets, channel allocations, timelines, and campaign documentation.
- Collaborate with performance, social, search, and creative teams to ensure integrated planning.
- Monitor live campaigns with the delivery teams to ensure pacing accuracy and KPI alignment.
- Prepare reports, post-campaign analyses, and actionable insights for internal and client presentations.
- Maintain up-to-date knowledge of media trends, platform opportunities, and industry developments.
- Manage internal coordination, ensuring all stakeholders receive accurate, timely information.
- Support junior executives when needed and ensure high-quality work across planning outputs.
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