Senior Media Buyer (Performance Marketing Manager) - Arabic-Speaking

About the Role

Media Buying

• Develop and execute media buying strategies and plans across paid media channels, including social media, Google, CRM marketing, affiliate marketing, and e-retailer platforms.
• Take full ownership of paid media management across Google Ads, Meta Ads, Snapchat Ads, and TikTok Ads.
• Manage CRM marketing accounts, including email marketing, WhatsApp, affiliate marketing, and e-retailer platforms.
• Manage and optimize Google Merchant Center, Google Analytics, and Google Tag Manager accounts.
• Monitor campaign performance and continuously optimize campaigns to improve ROAS, conversions, traffic quality, and overall paid media efficiency.
• Provide consistent performance improvement recommendations, including CRO, content optimization, audience testing, campaign structure, and landing page performance.

Content Collaboration

• Collaborate with the content team to ensure content production supports campaign goals and media buying plans.
• Analyze UGC, influencer content, and paid content performance across paid media channels.
• Provide technical support for content-related tasks, including social media listening, UGC research, influencer seed search, brand monitoring, and other related activities.
• Provide performance analysis for both organic and paid content.
• Support social media accounts technically in cases such as account issues, suspensions, or platform-related problems.
• Support the integration of tools and reporting systems related to content performance when needed.

Commerce and Sales Collaboration

• Coordinate with commerce and sales teams to align paid media strategies with sales priorities, promotions, product launches, and commercial objectives.
• Provide technical and analytical support for brand search, sales analysis, e-commerce performance, and related commercial needs.
• Partially manage online stores on Salla and Shopify, including adding and updating products and supporting online store optimization.
• Analytics and Reporting:
• Analyze paid media performance across all channels.
• Regular performance reports covering key KPIs such as sales, ROAS, CPA, CPC, CTR, conversion rate, and campaign spend.
• Provide insights and recommendations based on campaign performance, customer behavior, and sales data.
• Report monthly paid media spending to the finance team.

Required Experience and Qualifications

• Bachelor’s degree in Business, Marketing, Technology, E-commerce, or any related field.
• Minimum of 2 years of experience in paid media, especially across social media and Google Ads.
• Strong experience managing sales campaigns.
• Good English communication skills.
• An Arabic-speaking candidate is required.
• Experience working in the Saudi Arabian market.
• Experience in skincare, beauty, perfume, fashion, jewelry, or other relevant industries is preferred.

Technical Experience

• Strong command of paid media platforms, including Meta Ads, Snapchat Ads, TikTok Ads, and Google Ads.
• Strong experience with Google Merchant Center and Google Analytics.
• Basic knowledge of Google Tag Manager.
• Experience working with online stores on Salla and Shopify.
• Experience with CRM tools such as Mailchimp or similar platforms.
• Basic SEO knowledge.
• Experience with Noon Ads and Amazon Ads is preferred.
• Good skills in Excel, PowerPoint, and Canva presentations.

Hiring Process