Senior Marketing Workflow Manager, Lifecycle and Corporate Communications

Manage all incoming requests across lifecycle, CRM, and corporate communications

Validate that requests are complete and tied to an approved campaign, initiative, or always-on program, with audience, timing, content source, and data requirements confirmed

Maintain the deployment calendar, including send windows, audience and segmentation requests, and data pull deadlines

Deconflict timing and contact frequency across business units

Maintain the work queue and priority order across lifecycle, CRM, and corporate communications

Flag requests that arrive too late for the requested send, conflict with an existing deployment, or duplicate work already scheduled

Facilitate tradeoff conversations with GTM Strategy, Marketing Program Managers, and function leadership when demand exceeds capacity

Track work through build, audience selection, content assembly, proofing, approval, and deployment

Manage recurring always-on programs alongside campaign work

Coordinate short-turn corporate communications against executive, legal, and external timing requirements

Monitor progress against timelines and escalate risks to a scheduled send early

Track capacity and utilization across lifecycle, CRM, and communications resources, including agency and vendor effort

Provide visibility into available bandwidth to inform resourcing and sequencing decisions

Communicate timelines, expectations, and status to requesters and leadership

Surface recurring calendar conflicts and process gaps, and recommend improvements

Bachelor's degree in Marketing, Business, Communications, Project Management, or a related field, or equivalent work experience

5+ years of experience in workflow management, traffic management, project management, marketing operations, or a related field

Experience managing a recurring deployment or publishing calendar with fixed send dates and approval gates

Experience managing intake, prioritization, and throughput for a marketing, creative, or media function

Demonstrated ability to build and hold timelines with multiple dependencies and fixed deadlines

Experience using a work management or workflow platform as the system of record, such as Workfront, Wrike, Asana, or Jira

Proven ability to facilitate tradeoffs, renegotiate scope, and drive alignment without direct authority

Experience tracking team capacity and utilization and translating it into resourcing recommendations

Strong attention to detail and comfort managing a high volume of concurrent work

Clear verbal and written communication with stakeholders at every level

Ability to identify risks and blockers early and escalate with a recommended path forward

Comfort operating in a fast-paced environment with seasonal peaks in demand

Experience supporting email, SMS, push, or in-product messaging programs

Experience supporting corporate, executive, or internal communications

Experience working within a Marketing Operations, Program Management Office, or centralized workflow function

Experience in Workfront, including request queues, templates, and reporting

Experience supporting the transition of work from agency partners to in-house teams