Senior Marketing Workflow Manager, Creative

Manage incoming requests for the Creative function

Validate that briefs are complete, well scoped, and tied to an approved campaign, initiative, or program

Confirm audience, message, deliverable list, channel specifications, and required dates before work enters the queue

Return incomplete requests to the requester rather than absorbing the gap downstream

Track work through concepting, design, copy, and production

Route assets through brand, legal, and compliance review and drive approvals to closure

Manage handoffs to media, lifecycle, and digital teams for trafficking and deployment

Monitor progress against timelines and escalate blockers early

Maintain the work queue and priority order for your body of work

Flag misaligned, duplicated, or low-priority requests and conflicts across campaign and always-on work

Facilitate tradeoff conversations with GTM Strategy, Marketing Program Managers, and Creative leadership when demand exceeds capacity

Track capacity and utilization across design, copy, production, and agency partners

Provide visibility into available bandwidth to inform resourcing and sequencing decisions

Communicate timelines, expectations, and status to requesters and leadership

Surface recurring bottlenecks and process gaps, and recommend improvements

Bachelor's degree in Marketing, Business, Communications, Project Management, or a related field, or equivalent work experience

5+ years of experience in workflow management, traffic management, project management, marketing operations, or a related field

Experience managing creative production workflow, including review, approval, and asset delivery across multiple channels

Experience managing intake, prioritization, and throughput for a marketing, creative, or media function

Demonstrated ability to build and hold timelines with multiple dependencies and fixed deadlines

Experience using a work management or workflow platform as the system of record, such as Workfront, Wrike, Asana, or Jira

Proven ability to facilitate tradeoffs, renegotiate scope, and drive alignment without direct authority

Experience tracking team capacity and utilization and translating it into resourcing recommendations

Strong attention to detail and comfort managing a high volume of concurrent work

Clear verbal and written communication with stakeholders at every level

Ability to identify risks and blockers early and escalate with a recommended path forward

Comfort operating in a fast-paced environment with seasonal peaks in demand

Experience managing creative work across broadcast, digital, social, retail, and print

Experience managing studio or agency production queues at high asset volume

Experience working within a Marketing Operations, Program Management Office, or centralized workflow function

Experience in Workfront, including request queues, templates, and reporting

Experience supporting the transition of work from agency partners to in-house teams