Senior Marketing Specialist - Kazakhstan

About This Role

About us:

Established in March 2018, Bybit is one of the fastest growing cryptocurrency derivatives exchanges, with more than 70 million registered users. We offer a professional platform where crypto traders can find an ultra-fast matching engine, excellent customer service and multilingual community support. We provide innovative online spot and derivatives trading services, mining and staking products, as well as API support, to retail and institutional clients around the world, and strive to be the most reliable exchange for the emerging digital asset class.Our core values define us. We listen, care, and improve to create a faster, fairer, and more humane trading environment for our users. Our innovative, highly advanced, user-friendly platform has been designed from the ground-up using best-in-class infrastructure to provide our users with the industry's safest, fastest, fairest, and most transparent trading experience. Built on customer-centric values, we endeavour to provide a professional, 24/7 multi-language customer support to help in a timely manner.

As of today, Bybit is one of the most trusted, reliable, and transparent cryptocurrency derivatives platforms in the space.

Role Overview:

We are seeking a detail-oriented and cross-functional Resource Operations Manager to lead the daily content distribution and exposure planning of campaigns and key projects on Bybit’s platform. This role will be critical in ensuring our promotional tools operate efficiently, user experience remains intuitive, and all activities achieve optimal visibility and conversion.

Key Responsibilities:

Daily Campaign Distribution

Coordinate and execute the daily in-app/web exposure and resource allocation for ongoing activities, including homepage banners, pop-ups, announcements, notification pushes, and more.

Tool Optimization & Efficiency

Work closely with product and engineering teams to improve internal promotional tools and workflow efficiency (e.g., automation of resource scheduling, auditing, tagging, etc.).

User Experience Balance

Optimize placement logic to ensure promotions are effective without overwhelming the user. Continuously improve the user journey by analyzing feedback and behavior data.

Data-Driven Decision Making

Monitor performance metrics (CTR, conversion, user coverage) and use insights to iterate campaign exposure strategies.

Cross-Team Collaboration

Partner with regional marketing, product managers, designers, and tech teams to ensure promotion consistency and execution quality across departments.

Project & Workflow Management

Track and manage task timelines across multiple teams. Act as the project owner for campaign exposure process improvement.

Requirements:

2–5 years of experience in operations, product operations, or campaign/content management, preferably in the internet, tech, or fintech industry

Strong data sensitivity and proficiency in Excel, dashboard tools (e.g., Looker, Tableau), and basic SQL is a plus

Demonstrated product thinking and understanding of user behavior in digital platforms

Excellent project management and multitasking abilities

Strong cross-functional communication skills, especially when working with technical and business teams

Self-driven, organized, and capable of managing fast-paced workloads and changing priorities

Fluent in English (additional language is a plus)

Nice to Have:

Experience with crypto/web3 platforms

Familiarity with mobile and web app UX design principles

Understanding of marketing funnel metrics and traffic distribution strategies