Senior Marketing Specialist (Car Rental Industry)
About This Role
Location: Dubai (On-site)
Job Type: Full-time
Salary: starting from AED 8000 per month + Target Bonus
About the Role:
We are looking for a dynamic and results-driven Marketing Expert to take the wheel of our marketing strategy in Dubai. In this role, you won't just follow a roadmap; you will build it. We need a self-starter who takes initiative and can drive qualified leads through a multi-channel approach in the competitive car rental market.
Key Responsibilities:
- Paid Media Strategy: Plan, execute, and optimize high-ROI campaigns across Google Ads and Facebook/Meta Ads, specifically targeting tourists, business travelers, and local residents in the UAE.
- Search Engine Optimization (SEO): Manage on-page and off-page SEO strategies to ensure top rankings for key rental terms in the region.
- Influencer Partnerships: Identify, negotiate, and manage collaborations with travel and lifestyle influencers to boost brand visibility and credibility.
- Data Analysis: Monitor campaign performance, analyze key metrics (CAC, LTV, ROAS), and adjust strategies proactively to maximize efficiency.
- Strategic Initiative: Proactively identify new market opportunities and propose innovative marketing angles without needing constant direction.
Requirements:
- Experience: Minimum of 5 years of proven experience in digital marketing, preferably in the automotive or travel industry.
- Technical Expertise: Deep knowledge of Google Ads Manager, Meta Business Suite, Google Analytics, and SEO tools like Ahrefs or SEMrush.
- Soft Skills: Highly initiative-driven; you don’t wait for tasks — you see a problem and fix it immediately.
- Ability to do whatsapp marketing campaigns
- Track Record: Demonstrable success in campaigns that drove revenue growth in previous roles.
Why Join Us:
- Competitive monthly salary with a lucrative performance-based bonus structure.
- Opportunity to lead the marketing direction of a growing UAE brand.
- Dynamic work environment with opportunities for professional growth.
Job Type: Full-time
Pay: From AED8,000.00 per month
Ability to commute/relocate:
- Dubai: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
- marketing: 5 years (Required)
Language:
- arabic (Required)
Location:
- Dubai (Required)
Work Location: In person
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