Senior Marketing Specialist

Job Summary

Duties & Responsibilities

• Recommend and align with the KSA Marketing Director on KSA MarCom strategy and plans in line with global brand strategy.
• Manage and follow up on local communication approaches, from media planning and buying to new launches, openings, and PR and event management.
• Deliver the social media calendar execution that drives brand awareness, recognition, and engagement across relevant platforms.
• Track and improve reach and engagement and share monthly social media reports.
• Execute PR plans including events, sponsorships, and openings to build buzz around the brand.
• Generate and evaluate new ideas for promotions, articles, press releases, and publicity.
• Use working knowledge of tools like Adobe Illustrator and Canva for quick, minor design tasks.
• Lead on local customer understanding, market trends, competition, and insights.
• Finalize copywriting in Arabic and English for all communication requirements including press, e-commerce, and online.
• Educate and enforce brand standards internally to maintain consistency of brand, editorial tone, and style.
• Develop creative briefs for the internal creative team and external agencies.
• Coordinate with agencies and vendors to ensure outsourced work is consistent, high quality, cost-effective, and reflects Patchi's brand identity.

Qualifications

• Bachelor's degree in business administration, marketing, public relations, customer service, or any related field.
• Minimum of 4 years of experience in marketing and in the Saudi market, with a strong focus on social media management and brand activations.
• Proven hands-on experience in executing marketing activations and campaigns.