Senior Marketing Lead

Gcn

Role Description

Key Tasks & Responsibilities

• Help adopt client’s branding material across the group
• Support and manage product branding exercises
• Develop creative concepts and strategies for campaigns, initiatives, and events.
• Manage the production of visuals and layouts for digital and print deliverables
• Well versed in copywriting, scripts, captions, taglines, messaging for marketing materials.
• Manage photo/videoshoots and video productions, including storylines, scripts, etc.
• Conceptualize and create social media content across all platforms & build monthly content calendars
• Ensure all content reflects client's strategic messaging, tone of voice, and visual identity.
• Develop and manage campaign-based content (product launches, events, corporate announcements).
• Monitor engagement and performance, submit reports, providing insights to enhance content and reach.
• Write strong, on-brand content for captions and posts.
• Work closely with the Digital Marketing Specialist to ensure a unified customer journey and aligned analytics.
• Manage social media agency
• Conceptualize, plan, brand, and execute conferences, exhibitions, and corporate events.
• Manage the development of event materials (banners, screens, booth branding, brochures, videos).
• Manage onsite execution to ensure brand consistency and smooth delivery.
• Liaise with agencies, suppliers, and internal teams for event readiness.
• Prepare post-event materials such as highlight summaries, recap visuals and reports.

Qualifications

• Bachelor’s degree in Marketing, Communications, Media, or related field.
• 6-8 years experience in marketing, branding, or creative roles.
• Agency background or Client-side experience Client-side experience that includes substantial, high-quality creative and brand work, not only operational coordination or small-scale design tasks.
• Arabic language proficiency is highly preferred.
• B2B or industrial sector experience is an advantage.

Required Skills

• Strong creative conceptualization of ideas, campaigns, and visuals for all verticals
• Ability to translate strategic positioning into compelling creative concepts.
• Creative thinking with an eye for design and storytelling.
• Excellent writing and storytelling, and on-brand message development
• Ability to maintain a consistent tone of voice across platforms and media.
• Deep understanding of brand identity, visual guidelines, and corporate positioning.
• Strong sense of narrative and how communication supports positioning in a technical industry.
• Strong organizational skills and ability to manage multiple tasks simultaneously.
• Confident working with agencies, designers, and internal stakeholders.
• Attention to detail in visuals, messaging, and final outputs.
• Ability to manage event schedules and execution – including travel and long hours during major events (approx. 4 per year).
• Proficiency with social media tools and scheduling platforms.
• Basic design skills (Canva, Adobe Express) — Adobe Suite is a plus.
• Familiarity with event branding formats and specifications.
• Strong PowerPoint capabilities for branded materials.
• Interested candidates matches criteria to send their CVs with reference to [email protected] not later than 10th July 2026.