Senior Marketing Executive - Tech

Overview

About The Role

Campaign Execution & Growth Support

• Plan and execute multi-channel marketing campaigns to promote CNTXT AI products.
• Support go-to-market (GTM) strategies for new features and product launches.
• Collaborate with growth and product teams to drive lead generation and pipeline growth.

Digital & Performance Marketing

• Manage and optimize paid campaigns (Google, LinkedIn, Meta) targeting B2B audiences.
• Support SEO, content marketing, and organic growth initiatives.
• Execute email campaigns and lead nurturing flows.
• Continuously optimize campaigns for conversion and ROI.

Content & Ai Product Marketing

• Develop content tailored to AI products and use cases, including:
• Blog posts
• Case studies
• Social media content
• Website copy
• Translate technical AI concepts into clear, compelling messaging.
• Work with product teams to align messaging with product capabilities and value propositions.

Analytics & Performance Tracking

• Track and analyze performance using tools such as:
• Google Analytics
• HubSpot or CRM platforms
• Campaign dashboards
• Generate insights to improve campaign effectiveness and funnel performance.
• Report on key metrics such as leads, conversions, CAC, and engagement.

Cross-Functional Collaboration

• Work closely with product, sales, and growth teams to align marketing with business goals.
• Support sales with marketing materials and collateral.
• Coordinate with external partners, agencies, or vendors when needed.

Qualifications

• 3 6 years of experience in marketing roles within tech, AI, or SaaS companies.
• Strong understanding of digital marketing and B2B marketing strategies.
• Experience executing campaigns end-to-end.
• Familiarity with analytics tools and performance tracking.
• Strong communication skills, especially in simplifying technical concepts.

Required Skills

• Experience in AI, machine learning, or data-related products.
• Familiarity with product marketing and B2B SaaS funnels.
• Experience with CRM and marketing automation tools (HubSpot, Salesforce, etc.).
• Basic understanding of growth marketing and experimentation.
• Experience working in a startup or high-growth environment.

Preferred Skills

• Curious about AI and emerging technologies.
• Creative yet data-driven.
• Strong execution and attention to detail.
• Proactive and self-driven.
• Collaborative and adaptable.