Senior Marketing Data Analyst

Location: Charlotte, NC | In-office Employment Type: Full-time

CPI Security, a leader in security, smart home, and business automation, is hiring a Senior Marketing Data Analyst to join our Marketing team in Charlotte, NC. In this role, you’ll own the marketing data and analytics ecosystem—from click tracking to lead conversion reporting. You’ll use SQL, GA4, Tableau, Salesforce, Invoca, GTM, and related platforms to build trusted reporting, improve attribution, identify performance trends, and help channel owners make smarter decisions about spend, testing, and strategy.

Build and maintain SQL-backed datasets for campaign, channel, lead, attribution, and conversion reporting

Analyze marketing performance across paid search, paid social, display, email, web, offline, and other channels

Partner with channel owners to answer key business questions: what happened, why it happened, and what to do next

Standardize marketing KPIs including leads, conversion rates, CPL, CPA, ROI, attribution windows, and funnel metrics

Develop Tableau dashboards and recurring reports based on trusted data models

Monitor data quality, tracking gaps, duplicates, reconciliation issues, and reporting inconsistencies

Support attribution, media mix, lead quality, funnel conversion, and budget allocation analysis

Design, execute, and analyze A/B tests, multivariate tests, and marketing experiments

QA and troubleshoot tracking across GA4, GTM, Salesforce, Invoca, paid media platforms, email, web, and offline channels

Present clear, actionable insights to Marketing, Sales, agencies, and leadership

3+ years of experience as a marketing analyst, marketing data analyst, data analyst, or similar role

Strong SQL skills, including pulling, joining, cleaning, and aggregating marketing and CRM data

Experience supporting digital or performance marketing teams with actionable reporting and analysis

Hands-on experience with Google Analytics 4 and Google Tag Manager

Experience with Tableau or similar BI tools connected to SQL/data models

2+ years of experience designing and analyzing marketing tests or experiments

Understanding of paid search, paid social, display, email, and omnichannel campaign measurement

Experience with CRM or marketing automation reporting; Salesforce preferred

Strong data-quality mindset and ability to validate reporting before sharing insights

Clear communication skills with the ability to explain findings to technical and non-technical audiences

Bachelor’s degree in Marketing, Business, Statistics, Data Analytics, Economics, or related field preferred; equivalent experience considered

Nice to Have

Advanced SQL, including CTEs, window functions, performance tuning, or warehouse/ETL experience

Python or R for deeper analysis

Experience with customer lifetime value, predictive scoring, MMM, or multi-touch attribution

Basic JavaScript, HTML, or CSS for GTM and tracking troubleshooting

Paid media platform APIs or warehouse integrations

Experience in security, home services, smart home, subscription, or lead-generation businesses

Experience working with agencies and Sales teams on lead quality and funnel conversion

At CPI Security, you’ll join a collaborative, mission-driven team focused on innovation, service, and protecting what matters most. Your work will directly influence how marketing performance is measured and how teams make decisions that help customers feel safer, more connected, and more in control.