oracle
Senior Manager - Personalization Strategy & Standards
American Express
New York City, USA
Full-time
Manager · 6–9 years experience
Hybrid
Discovered 1 weeks ago
Communication
Key Skills for This Role
Communication
Full Job Posting
Qualifications
- 6–9 years of experience in digital strategy, personalization, product, analytics, or consulting
- Experience working on cross-functional initiatives in matrixed organizations
- Strong analytical mindset with experience in experimentation and performance measurement
- Ability to translate strategic direction into structured execution plans
- Familiarity with content strategy and personalization across digital channels
- Strong stakeholder management and communication skills
- Ability to operate independently while collaborating closely with senior leaders
Responsibilities
- Content Strategy & Governance
- Support the development and implementation of CX standards for personalization and digital content
- Drive adoption of content standards across business units through ongoing engagement and enablement
- Partner with Analytics to maintain and report on the personalization scorecard
- Collaborate with domain teams, personalization teams, and internal platforms to embed best practices
- Provide guidance to marketing teams on content strategy, including optimization of placements and experiences
- Strategy & Research
- Support research on personalization trends, innovations, and best practices
- Synthesize insights into clear, actionable recommendations and contribute to roadmap development
- Help develop thought leadership and drive alignment across partner teams
- Strategic Execution
- Manage execution of high-priority personalization initiatives across multiple lines of business
- Coordinate across stakeholders to ensure alignment, timelines, and delivery of key programs
- Help drive execution of complex, cross-functional initiatives (e.g. personalization programs, monetization efforts)
- Prepare materials and support governance forums (e.g., SteerCos, working groups)
- Track progress, risks, and dependencies to ensure initiatives maintain momentum
- Experimentation & Optimization
- Support the execution of the Personalization Test & Learn agenda
- Partner with Analytics to monitor performance of placements, treatments, and strategies
- Translate data insights into actionable recommendations for optimization
- Work with teams to design, launch, and iterate on experiments
- Ensure measurement frameworks and scorecards are consistently applied and understood
About American Express
Banking76800 employeesFounded 1850
Global financial services company offering payment and travel products.
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