Senior Manager, Performance Insights & Portfolio Strategy
Role Overview
The Senior Manager leads commercial performance management, business insights, and portfolio strategy to strengthen revenue, margin, and portfolio performance.
The role converts sales, market, and competitive data into priorities and actions, leading a team and partnering across Sales, Marketing, Demand, Supply, Finance, and Business Intelligence.
Key Skills for This Role
Full Job Posting
Role overview
The Senior Manager leads commercial performance management, business insights, and portfolio strategy to strengthen revenue, margin, and portfolio performance.
The role converts sales, market, and competitive data into priorities and actions, leading a team and partnering across Sales, Marketing, Demand, Supply, Finance, and Business Intelligence.
Workplace
- This is an in-office position located in Montreal, Quebec; Huntingdon, Quebec; or Delta, British Columbia.
Commercial performance and insights
- Own recurring reporting across revenue, volume, margin, product, customer, channel, and market measures.
- Translate results, trends, and variances into insights and recommendations for Sales and cross-functional leaders.
- Identify performance gaps and corrective actions with Sales leaders; establish reporting routines and performance reviews.
Portfolio strategy and market intelligence
- Build portfolio strategy aligned with growth, profitability, innovation, assortment, pricing, and portfolio health.
- Identify opportunities and recommend portfolio actions involving launches, optimization, rationalization, pricing, pack sizes, channels, and markets.
- Evaluate portfolio performance and lifecycle to direct investment toward high-impact opportunities.
- Monitor competitors and market developments, assess their impacts, and synthesize market, retailer, syndicated, and internal data into updates and practical implications.
Planning and leadership
- Align portfolio decisions with financial targets, inventory, operational capabilities, and business priorities across partner teams.
- Work with Business Intelligence to improve dashboards, tools, reporting, and visibility into sales execution and market trends.
- Translate strategy into commercial actions and planning inputs; lead, coach, and develop the team and improve processes, tools, and operating rhythms.
Qualifications
- Bachelor's degree in business, commerce, marketing, analytics, supply chain, or a related field.
- 7+ years in commercial strategy, sales operations, business insights, portfolio or category management, or a comparable role, including experience leading and developing a team.
- Experience in cannabis, consumer packaged goods, retail, or another fast-moving industry, and with complex commercial partners such as retailers or distributors.
- Experience with portfolio optimization, pricing, revenue growth management, market or syndicated data, or commercial planning.
- Strong commercial and financial acumen, advanced analytical skills, and ability to turn complex data into clear recommendations.
- Experience with reporting, portfolio strategy, assortment planning, product lifecycle management, competitive intelligence, and market dynamics.
- Proficiency in Excel, Power BI, or comparable reporting tools; strong communication, prioritization, project management, problem-solving, and execution skills.
- Knowledge of the Canadian cannabis market and regulatory environment is an asset.
Benefits
- Company-paid comprehensive benefits and education assistance.
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