Senior Manager - Marketing Technology Strategy and Governance

Overview

Key Responsibilities

• Develop and implement comprehensive marketing technology strategies aligned with overall marketing and business goals
• Establish governance policies and frameworks to ensure consistent, secure, and compliant use of marketing technology platforms
• Manage relationships with marketing technology vendors and partners to optimize service delivery and platform capabilities
• Collaborate with marketing, IT, and other stakeholders to ensure seamless integration of marketing technologies with other business systems
• Oversee the evaluation and selection of new marketing technology tools and platforms to enhance marketing performance
• Lead training and enablement programs to ensure effective adoption and utilization of marketing technologies across the organization
• Monitor marketing technology performance and provide regular reports and insights to senior management
• Stay abreast of industry trends and emerging technologies to continuously improve the marketing technology stack

Requirements

• Bachelor's degree in Marketing, Information Technology, Business Administration, or related field; Master's degree preferred
• 8+ years of experience in marketing technology strategy, management, or governance roles
• Proven expertise in developing and implementing marketing technology governance frameworks and strategies
• In-depth knowledge of marketing technology platforms such as CRM, marketing automation, analytics, and data management tools
• Strong project management and vendor management skills
• Excellent communication and stakeholder management abilities
• Experience in leading cross-functional teams and driving change management initiatives
• Up-to-date knowledge of data privacy regulations and compliance requirements related to marketing technology

Benefits