Senior Manager - Marketing
Role Overview
Develop and execute strategic marketing plans with the Corporate Director of Marketing.
The role aims to increase brand awareness, attract prospective customers, and retain existing customers.
Key Skills for This Role
Full Job Posting
About Aldar Hospitality
Aldar Hospitality operates hotels, island resorts, golf clubs, marinas, and beach clubs in local and international markets.
It is a subsidiary of Aldar Properties PJSC.
About the role
Develop and execute strategic marketing plans with the Corporate Director of Marketing.
The role aims to increase brand awareness, attract prospective customers, and retain existing customers.
Marketing leadership and campaigns
- Implement marketing strategy aligned with business objectives and oversee campaign planning and execution.
- Approve marketing materials across digital and print channels, and coordinate the internal team and external agencies.
- Work with media partners and organizations to promote the company and its business units.
- Oversee engaging content for the company website and other relevant channels.
- Use organic and paid channels including content, PPC, events, publicity, social media, lead generation, and copywriting.
Measurement and portfolio coordination
- Measure campaign performance against goals and report findings and insights.
- Analyze consumer behavior and marketing data to optimize email, digital, and advertising campaigns and identify performance opportunities.
- Ensure consistent, relevant messaging across business units and provide regular updates to senior leadership.
- Engage with the Digital Future team on digital projects and initiatives related to Aldar Hospitality.
- Collaborate with Darna, Live Aldar, Asteco, and Aldar Estates on promotional opportunities for the hotel portfolio.
- Oversee updates to the Aldar Experiences website and review business-unit month-end marketing reports, providing recommendations.
Required skills and qualifications
- At least five years of relevant marketing experience in the hospitality industry.
- Strong understanding of traditional and emerging marketing channels; excellent communication and creative thinking.
- Budget-management skills, numerical literacy, and comfort interpreting metrics and using spreadsheets.
- Professional judgment, discretion, and analytical skills for forecasting trends and challenges.
- Proven ability to identify target audiences and lead engaging, educational, cross-channel campaigns.
- Solid knowledge of website analytics tools, such as Google Analytics, and experience setting up and optimizing Google AdWords campaigns.
- Aesthetic sensibility, appreciation for strong copy, and up-to-date knowledge of online marketing and measurement practices.
- Immediate availability is advantageous.
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