Senior Manager - Go To Market

About This Role

Overview: About Inception

Inception, a G42 company, is the region’s leading innovator of AI-powered, domain-specific and industry-agnostic products, built on a strong foundation of research and development. As the intelligence layer within the G42 ecosystem, Inception transforms data and compute infrastructure into real-world, applied AI solutions designed for scale and impact.

Role Summary

As the Senior Manager – Go To Market, you will lead the strategic go-to-market motions that accelerate awareness, adoption, and commercial success of Inception’s AI portfolio. You will drive demand generation, craft sales plays and GTM campaigns, support pipeline progression, and represent the voice of the customer across the organization.

This is a high-impact role that requires strong commercial instinct, deep cross-functional collaboration, and the ability to scale programs in a fast-moving, innovation-driven environment. Prior experience in finance, investments, or corporate strategy—as well as startup exposure and entrepreneurial mindset—is highly desirable.

The Opportunity

This Role Gives You The Platform To Shape How Inception’s AI Capabilities Are Positioned And Adopted In Global Markets. You Will Be Responsible For:

• Designing demand generation engines
• Creating sales plays and GTM campaigns
• Influencing product direction with customer insights
• Acting as a public-facing evangelist for Inception
• Driving cross-functional execution across sales, product, marketing, and partnerships

Your work will directly impact pipeline growth, deal velocity, and the broader perception of Inception’s AI offerings.

Responsibilities: Demand Generation & Pipeline Progression

• Own demand generation strategy across key verticals and product lines.
• Design and operationalize programs that increase qualified pipeline and accelerate deal progression.
• Partner closely with sales leadership to ensure tight alignment between GTM motions and revenue goals.

Sales Plays & Campaign Development

• Build high-impact sales plays, GTM blueprints, and multi-touch campaigns tailored to Inception’s AI portfolio.
• Develop messaging frameworks, value propositions, and market narratives for target industries.
• Enable sales and partner teams with playbooks, collateral, and tools to execute with consistency.

Voice of the Customer & Product Feedback

• Serve as the voice of the customer, collecting market and customer insights to inform product strategy.
• Influence product roadmaps with feedback grounded in customer needs, competitive intelligence, and industry trends.
• Collaborate with product, engineering, and applied science teams to refine offerings based on real-world demand.

Industry Representation & Evangelism

• Represent Inception as a thought leader at conferences, industry events, panels, and executive briefings.
• Deliver compelling presentations that communicate Inception’s vision, AI capabilities, and strategic impact.
• Build credibility and visibility for the company in key markets.

Cross-Functional Leadership

• Partner with sales, marketing, solution engineering, and alliances to drive coordinated GTM execution.
• Support strategic bids, customer engagements, and key account initiatives where GTM expertise is needed.
• Lead cross-functional programs focused on growth acceleration and market penetration.

Qualifications: Skills & Attributes for Success

• Strong commercial acumen with the ability to design scalable GTM and demand generation programs.
• Ability to craft compelling value propositions and sales plays that resonate with enterprise audiences.
• Excellent communication and public-speaking skills—comfortable presenting to executives and large audiences.
• Strong customer empathy and ability to convert insights into actionable product and GTM strategies.
• Entrepreneurial mindset with comfort operating in fast-paced, high-growth environments.
• Ability to collaborate effectively across technical, commercial, and executive stakeholders.

Qualifications

• 8+ years of experience in GTM leadership, growth programs, product marketing, sales strategy, or related functions.
• Experience in finance, investments, or other corporate strategic functions is highly desirable.
• Prior exposure to startups, scale-ups, or entrepreneurial environments.
• Proven track record in demand generation, sales play creation, or GTM execution for technology or AI-driven products.
• Bachelor’s or Master’s degree in Business, Marketing, Finance, Technology, or a related field.
• Based in the UAE.

What we look for

If you are a performance-driven, inquisitive mind with the agility to adapt to ambiguity, you will fit right in. You should be eager to explore opportunities to build meaningful collaborations with stakeholders and aspire to create unique customer-centric solutions. Bias for action and a passion to conquer new frontiers in the AI space is at the heart of the Inception community.

What Working At Inception Offers:

• Culture: An open, diverse, and inclusive environment with a global vision that encourages personal growth and focuses on ground-breaking, industry-first innovations.
• Career: Outstanding learning, development & growth opportunities via structured training programs and innovative, high-tech projects.
• Work-Life: A hybrid work policy to strike the perfect balance between office and home.
• Rewards: A competitive remuneration package with a host of perks including healthcare, education support, leave benefits, and more.