Senior Manager Events

Job description

Role Overview

Key Responsibilities

• Develop and lead the Residential Marketing Events Strategy, aligning with RSG’s luxury brand positioning and sales/marketing goals.
• Create and maintain an integrated events calendar across local, regional, and international markets, including roadshows, investor showcases, international expos, and FAM trips.
• Identify event platforms that attract UHNWIs, strategic investors, real estate brokers, and global brand partners.
• Manage all aspects of event planning, production, and delivery, including venue selection, concept creation, run-of-show, supplier coordination, and execution.
• Ensure consistent brand storytelling and luxury experience across all touchpoints, from invitation design to post-event follow-up.
• Lead onsite execution of events, coordinating across marketing, sales, AV, hospitality, and guest relations teams.
• Develop detailed event budgets, monitor expenditures, and ensure cost efficiency while maintaining premium standards.
• Oversee vendor sourcing and contracting in coordination with Procurement and Legal.
• Negotiate sponsorships, in-kind collaborations, and strategic partnerships to enhance event offerings.
• Collaborate with internal stakeholders including Residential Sales, Creative, Content, PR, and Digital teams to ensure message alignment.
• Support C-suite and leadership in high-stakes engagement events, such as private previews, launches, and business development dinners.
• Liaise with external developers, real estate partners, agencies, and global media relevant to residential campaigns.
• Define KPIs and success metrics for all events, including qualified leads, media exposure, attendee satisfaction, and cost per acquisition.
• Produce detailed post-event reports, including ROI analysis, stakeholder feedback, and continuous improvement recommendations.
• Maintain a comprehensive database of attendees, engagement outcomes, and lead follow-up results in coordination with CRM and Sales.
• Ensure all events reflect RSG’s luxury brand tone, visual identity, and service expectations.
• Stay current with global trends in luxury hospitality, branded residences, and experiential marketing.
• Lead innovation in immersive and tech-enabled event experiences, such as VR walkthroughs, digital twins, and sensory activations.

Qualifications and Experience

• A minimum of 10 years of experience in event management, preferably within luxury real estate or hospitality.
• Demonstrated ability to manage end-to-end event planning and execution.
• Strong understanding of luxury market dynamics and client expectations.
• Proven track record in budget management, procurement, and contract negotiation.
• Experience in cross-functional collaboration and stakeholder management.
• Analytical skills for defining KPIs, measuring event performance, and reporting ROI.
• Ability to curate luxury brand experiences and integrate innovative event technologies.