Senior Manager, Editorial & Content

The Senior Manager, Editorial & Content is responsible for developing and producing clear, effective content across Empower Pharmacy's corporate communications, website, newsroom, and marketing channels. Reporting to the VP of Corporate Communications, this role serves as a lead writer and editor, supporting business priorities through audience-focused content that strengthens awareness, understanding, and trust in Empower's personalized, compounded medications.

This is a hands-on storytelling role for a strong writer; someone with a journalist’s instincts who can tell a great story in any format, producing a steady stream of articles, bylines, whitepapers, website copy, social posts, short-form stories, and marketing content. Success in this position requires strong writing and editing skills, comfort managing multiple stakeholders and review cycles, and the ability to translate complex healthcare and pharmacy topics into clear, compelling stories that audiences actually want to read.

The role partners closely with communications, marketing, digital, legal, and clinical teams to plan, develop, and optimize content within a highly regulated environment.

Content Creation: Serve as Empower’s lead storyteller and writer for corporate communications, website content, and other marketing collateral.

Volume Production: Write, edit, and publish a steady stream of content in every format — from long-form articles and whitepapers to quick-turn posts and short-form stories — across digital and marketing channels while managing multiple stakeholders and competing deadlines.

Narrative Development: Shape executive, corporate, and thought-leadership narratives that advance business priorities and strengthen stakeholder trust, applying strong news judgment to identify and develop story angles across the business, from patient impact to scientific innovation.

Editorial Standards: Help maintain editorial standards, content review processes, and quality controls to ensure brand consistency, accuracy, compliance, and reputational integrity.

Content Planning: Lead cross-functional content planning and execution in partnership with digital, marketing, clinical, legal, and freelance contributors.

Stakeholder Alignment: Build alignment, resolve tradeoffs, and support complex work across functions and levels.

Format Innovation: Take an innovative approach to content, stretching a single piece of content across multiple formats and channels, including video, and using AI and analytics to build, shape, and scale content efficiently.

Technology Adoption: Advance responsible use of SEO, generative engine optimization, and emerging content technologies to improve discoverability, efficiency, and quality.

Insight Application: Use audience, search, social listening, competitive, and performance insights to prioritize opportunities, manage narrative risk, and optimize the content portfolio.

Content Performance: Track content performance, including audience growth, site traffic, and contribution to marketing-qualified leads, and adjust the editorial plan based on performance against those targets.

Performance Reporting: Define success measures, report insights and recommendations to leadership, and adjust investments based on business and reputation impact.

Speed Precision: Balance speed and precision, moving quickly on time-sensitive content without sacrificing accuracy or compliance.

Customer Focus: Builds trust through customer-centric solutions.

Strategic AI: Guides responsible AI adoption and adaptation.

Optimizes Work Processes: Drives efficiency with continuous improvement.

Collaborates: Partners effectively to achieve shared goals.

Resourcefulness: Secures and deploys resources efficiently.

Manages Complexity: Simplifies and solves complex challenges.

Ensures Accountability: Delivers on commitments with integrity.

Situational Adaptability: Adjusts approach to shifting conditions.

Communicates Effectively: Tailors messages to diverse audiences.

People: Empowering people defines who we are.

Quality: Excellence in every product, every time.

Service: Serving others is our highest purpose.

Innovation: Advancing care through technology and discovery.