Senior Manager, Demand Generation

About the role

Responsibilities

• Own onboarding and cross-sell strategy through integrated email, lifecycle messaging, in-app, and content campaigns.
• Design, launch, and optimize promotions and incentives; define eligibility and success criteria with Product and Compliance and measure incremental impact.
• Manage lead scoring and routing to identify high-value prospects and transition them to Sales.
• Collaborate across Product, marketing, Analytics, Content, and Creative teams to develop high-converting assets and integrated experiences.
• Improve the martech stack, lead scoring, database segmentation, and automated nurture tracks with the marketing technology team.
• Analyze onboarding funnels, cross-sell, product adoption, campaign impact, and cost per activated customer; use ROI metrics to adjust strategies.
• Mentor specialists and coordinators, and align demand generation targets with senior leadership.
• Report on campaign health, performance dashboards, activation, and cross-sell contributions.

Required qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field, or equivalent practical business experience.
• 5–7 years of experience in lifecycle marketing, customer engagement, or growth marketing, including onboarding, cross-sell, or promotion programs.
• Experience mentoring or guiding junior team members, or coordinating work across a project pod.
• Hands-on campaign and architecture experience with marketing automation and engagement platforms, such as Braze, and CRM and analytics systems, such as Salesforce and Amplitude.
• Track record managing full-funnel marketing metrics, attribution modeling, and continuous campaign ROI evaluation.

Preferred qualifications

• Financial services, fintech, or highly regulated technology-driven consumer experience is preferred.
• Experience in agile sprint environments, cross-functional pods, or matrixed digital workspaces is preferred.

Compensation

• The stated base salary range is $150,000–$170,000; no pay cadence is specified.
• The posting describes a competitive incentive program for full-time permanent roles.

Work arrangement

• QFG describes its workplace as hybrid, with at least three days in the office.

Employee benefits

• Benefits include health and wellbeing resources, paid vacation and personal and sick days, career development, and opportunities to contribute to community causes.