Senior Manager, Demand Generation

About the Role:

What you’ll do:

What we’re looking for:

Benefits & Perks for Assorties

How We Work & What We Value

Qualifications

• 4-6+ years of experience in demand generation or growth marketing in high-growth B2B SaaS environments (healthcare technology experience is a big plus)
• Hands-on experience executing and running campaigns day-to-day
• Experience growing a database organically via multiple channels
• A proven track record of driving pipeline and revenue by generating qualified leads for SDRs through highly targeted campaigns
• Experience supporting effective sales enablement processes to maximize the reach and impact of demand generation campaigns
• Collaborating cross-functionally alongside ABM, Product Marketing, and Sales rather than owning any one lane end-to-end
• Strong Sales partnership experience, including lead management and scoring, enablement, and feedback loops
• Experience with HubSpot, Salesforce, Nooks, Outreach, Google Analytics, LinkedIn Ads and paid media platforms
• Experience with Account-based marketing platforms like 6Sense, DemandBase, Vector.co or similar
• A strong analytical mindset — you're comfortable making decisions with data and running experiments
• A strong drive, work ethic, and results-driven operating style
• A high personal standard of excellence and a focus on doing things the right way
• A self-starting mindset: comfortable with ambiguity, excited to own outcomes, and motivated by impact
• Benefits & Perks for Assorties
• 💸 Competitive Compensation – Including salary and employee stock options so you share in our success.
• 📚 Lifelong Learning – Annual budget for professional development, plus training opportunities to help you grow.
• 💻 Office Setup Stipend – We’ll outfit your in-office workspace so comfy as it's productive.
• 🩺 Top-Tier Health Coverage – Medical, dental, and vision insurance, because your health comes first.
• 🏖 Flexible PTO – We trust you to take the time you need to recharge and come back ready to crush it.
• 🥗 Meals & Snacks – Lunch, dinner, and snack breaks that fuel great ideas.
• 💪 Fitness Stipend – Your wellness matters. We reimburse monthly membership costs to support your health.
• 🚆 Commuter Benefits – We cover eligible transportation costs to make your trip to work easier.
• 👵 401(k) – Build your retirement savings.
• How We Work & What We Value
• Our team at Assort Health moves fast, stays focused, and is fueled by a desire to serve our customers and patients. Our company values guide how we work—they are present in how we show up, make decisions and work together to move our mission forward. We bring a Day One Drive, relentlessly striving to improve, keep a 5-Star Focus, as our customers are our lifeblood, always Answer the Call, remembering that ownership and accountability are paramount, and show up with One Pulse, because we are one team, with one rhythm and one result. Our team is growing and we are looking for motivated, hardworking, and passionate talent. If you want to make healthcare accessible for everyone, we’d love to hear from you!
• Please note: the Assort Health Talent Team will only email you from an assorthealth.com email address.

Responsibilities

• Drive pipeline targets: You'll be accountable for driving qualified pipeline and revenue through scalable, measurable demand programs across enterprise and mid-market health systems and provider groups.
• Support account-based campaigns: Partner with the ABM Manager to execute targeted account-based programs — bringing paid media, email marketing, sponsored content, paid social, and web into the mix for key target accounts.
• Execute paid and organic growth with clear ROI: Run paid search, paid social (especially LinkedIn), SEO/GEO, content syndication, and industry partnerships. Work closely with external agencies to continuously test, learn, and optimize for pipeline quality — not vanity metrics.
• Build nurture and conversion paths: Run email marketing and lead nurturing programs that educate buyers, build trust, and move prospects efficiently from interest to opportunity.
• Bring measurement and rigor: Track success metrics, dashboards, and reporting that clearly connect programs to pipeline and revenue. Analyze funnel performance, run experiments, and use data to guide prioritization and iteration.
• Partner closely with Sales: Work hand-in-hand with Sales and SDR leadership on targeting, messaging, lead handoff, scoring, and feedback loops. Pipeline is a shared responsibility, and you'll help make that collaboration seamless.
• Shape messaging with the team: Partner with Product Marketing, Content, and Brand to build assets that clearly communicate Assort's value and resonate with key decision-makers and drive engagement across the buyer's journey.
• Contribute to scale: As demand grows, help identify what's working, what should be systematized, and where there's opportunity to expand program reach.
• 4-6+ years of experience in demand generation or growth marketing in high-growth B2B SaaS environments (healthcare technology experience is a big plus)
• Hands-on experience executing and running campaigns day-to-day
• Experience growing a database organically via multiple channels
• A proven track record of driving pipeline and revenue by generating qualified leads for SDRs through highly targeted campaigns
• Experience supporting effective sales enablement processes to maximize the reach and impact of demand generation campaigns
• Collaborating cross-functionally alongside ABM, Product Marketing, and Sales rather than owning any one lane end-to-end
• Strong Sales partnership experience, including lead management and scoring, enablement, and feedback loops
• Experience with HubSpot, Salesforce, Nooks, Outreach, Google Analytics, LinkedIn Ads and paid media platforms
• Experience with Account-based marketing platforms like 6Sense, DemandBase, Vector.co or similar
• A strong analytical mindset — you're comfortable making decisions with data and running experiments
• A strong drive, work ethic, and results-driven operating style
• A high personal standard of excellence and a focus on doing things the right way
• A self-starting mindset: comfortable with ambiguity, excited to own outcomes, and motivated by impact
• 💸 Competitive Compensation – Including salary and employee stock options so you share in our success.
• 📚 Lifelong Learning – Annual budget for professional development, plus training opportunities to help you grow.
• 💻 Office Setup Stipend – We’ll outfit your in-office workspace so comfy as it's productive.
• 🩺 Top-Tier Health Coverage – Medical, dental, and vision insurance, because your health comes first.
• 🏖 Flexible PTO – We trust you to take the time you need to recharge and come back ready to crush it.
• 🥗 Meals & Snacks – Lunch, dinner, and snack breaks that fuel great ideas.
• 💪 Fitness Stipend – Your wellness matters. We reimburse monthly membership costs to support your health.
• 🚆 Commuter Benefits – We cover eligible transportation costs to make your trip to work easier.
• 👵 401(k) – Build your retirement savings.
• Our team at Assort Health moves fast, stays focused, and is fueled by a desire to serve our customers and patients. Our company values guide how we work—they are present in how we show up, make decisions and work together to move our mission forward. We bring a Day One Drive, relentlessly striving to improve, keep a 5-Star Focus, as our customers are our lifeblood, always Answer the Call, remembering that ownership and accountability are paramount, and show up with One Pulse, because we are one team, with one rhythm and one result. Our team is growing and we are looking for motivated, hardworking, and passionate talent. If you want to make healthcare accessible for everyone, we’d love to hear from you!
• Please note: the Assort Health Talent Team will only email you from an assorthealth.com email address.