Senior Lifecycle Marketing Manager

Fleetio overview video: https://www.youtube.com/watch?v=YoXyXTFWbkg

Our careers page: https://www.fleetio.com/careers

We're looking for a customer-obsessed lifecycle marketer who understands how to move users and accounts from interest to activation, conversion, adoption, expansion, and long-term customer value. You combine strategic thinking with operational excellence and know how to build personalized, data-driven lifecycle programs that improve engagement and accelerate revenue growth across multiple go-to-market motions.

You thrive in complex environments where different customer segments require different journeys. You understand the nuances between self-serve product-led growth, mid-market sales-assisted motions, and enterprise buying cycles—and know how to orchestrate experiences that meet customers where they are.

You are also experienced in email marketing and marketing automation, with a strong understanding of how to build scalable nurture programs, behavioral triggers, onboarding journeys, and customer communications that drive engagement and conversion across the customer lifecycle.

As Fleetio’s Senior Lifecycle Marketing Manager, you will own and evolve the customer journey across key stages of the funnel—from lead nurture and trial conversion through onboarding, product adoption, expansion, and retention. You’ll partner closely with Marketing, Product, Revenue Operations, Sales, Customer Success, and Product teams to create scalable lifecycle and email marketing programs that improve conversion rates, customer engagement, and revenue outcomes.

Design and optimize lifecycle programs across the full customer journey, including lead nurture, trial onboarding, activation, conversion, customer engagement, expansion, and retention

Build segmented lifecycle and email journeys that support Fleetio’s product-led, mid-market, and enterprise go-to-market motions

Develop personalized experiences based on customer behavior, lifecycle stage, persona, product usage, and buying intent

Identify opportunities to improve funnel conversion, onboarding completion, product adoption, and customer expansion

Partner closely with Product, Growth, and Customer Success teams to improve trial activation and conversion performance

Build onboarding and engagement programs that help new users successfully set up accounts, adopt core workflows, and realize product value quickly

Create behavioral and usage-based campaigns that guide users toward key activation milestones

Optimize onboarding, nurture, and lifecycle email programs that improve activation, engagement, and free-to-paid conversion rates

Build lifecycle programs that support both self-service and sales-assisted customer journeys

Partner with Demand Generation, ABM, and Sales teams to create coordinated nurture and acceleration programs for mid-market and enterprise accounts

Collaborate with Customer Marketing and Customer Success teams to support cross-sell, upsell, retention, and customer engagement initiatives

Ensure lifecycle experiences align with broader integrated campaigns and GTM priorities

Build and manage scalable nurture and email automation programs within Marketo, Gainsight, Salesforce, and related GTM systems

Partner with Revenue Operations to improve lead scoring, lead routing, segmentation, attribution, and customer data strategy

Evaluate and implement AI-powered workflows and automation opportunities that improve lifecycle efficiency and personalization

Establish testing frameworks and experimentation strategies to continuously optimize customer journeys, email engagement, and campaign performance

Define and report on key lifecycle metrics including activation, conversion, engagement, retention, and customer health indicators

Analyze funnel and behavioral data to identify friction points and optimization opportunities across the customer journey

Monitor and improve email marketing performance including deliverability, engagement, conversion, unsubscribe rates, and lifecycle progression metrics

Translate customer insights into actionable recommendations that improve lifecycle performance and business outcomes

Develop reporting and dashboards that connect lifecycle initiatives to pipeline, revenue, and customer growth metrics