Senior Content Marketing Manager

Lead Fleetio's thought leadership content strategy

Develop and execute a thought leadership content strategy that positions Fleetio as an authority in fleet maintenance, fleet management, and the broader transportation industry.

Create compelling, high-quality content across industry reports, original research, white papers, articles, webinars, executive thought leadership, and conference presentations.

Translate industry trends, customer insights, proprietary data, and subject matter expertise into differentiated perspectives and compelling narratives.

Identify emerging industry conversations and proactively develop timely, relevant content that keeps Fleetio at the forefront of the market.

Build an integrated content engine

Own and manage a strategic editorial calendar aligned with business priorities, audience interests, product initiatives, and integrated marketing campaigns.

Develop cornerstone content assets and create strategies to extend their impact across blogs, social media, webinars, email, paid advertising, and other channels.

Partner with Growth Marketing to ensure content supports SEO, AI-driven search discovery (AEO), and organic audience growth.

Collaborate with Product Marketing, Customer Marketing, and Creative teams to ensure content is accurate, differentiated, engaging, and aligned with Fleetio's broader messaging.

Balance long-term editorial initiatives with the agility to capitalize on timely industry trends and business opportunities.

Drive demand generation and business impact

Partner with Revenue Marketing to develop content that attracts, engages, and converts prospective customers across SMB, mid-market, and enterprise segments.

Create content that supports integrated campaigns, lead generation, account-based marketing, and sales enablement initiatives.

Develop distribution and amplification strategies that maximize the reach, engagement, and business impact of content investments.

Measure and optimize content performance across engagement, organic visibility, lead generation, pipeline influence, and revenue contribution.

Scale content production and innovation

Own the content development process from ideation and research through writing, editing, stakeholder reviews, and publication.

Establish efficient editorial workflows that maintain exceptional quality while enabling consistent, timely content production.

Leverage AI-powered tools and workflows to accelerate research, ideation, repurposing, and production without compromising originality, accuracy, or editorial quality.

Build strong relationships with internal subject matter experts and business leaders to uncover insights and translate their expertise into compelling content.