Senior Lifecycle Marketing Manager

Own lifecycle marketing strategy end to end, from signup onboarding through activation, conversion, expansion, and re-engagement, with accountability for trial-to-paid conversion, MQL volume, and influenced pipeline.

Build behavior-triggered nurture programs that respond to product usage, content engagement, and intent signals, so the right message reaches the right user at the right stage.

Design and optimize onboarding journeys for ClickHouse Cloud signups, partnering with Growth PMs and the product team to align email touchpoints with in-product experiences and drive activation.

Run always-on nurture for the sales-led funnel, with segmented streams by persona, use case, and funnel stage that warm prospects for sales and accelerate open opportunities.

Build and run a testing roadmap across subject lines, send cadence, content formats, and channel mix, using results to improve engagement and conversion.

Report on lifecycle funnel metrics for PLG and SLG, analyze conversion at each stage, identify drop-off points, and implement improvements.

Track industry trends, competitor activity, and emerging technologies to identify new lifecycle opportunities.

Minimum of 6 years of experience in lifecycle, email, or growth marketing within the database or developer tooling space.

Proven track record of building lifecycle programs that measurably improved activation, conversion, and pipeline at a PLG company.

Analytical mindset, with the ability to interpret data, identify trends, and make data-driven decisions.

Excellent written and verbal communication skills, with demonstrated ability to create engaging content for developers.

Strong project management and organizational skills, with the ability to manage multiple programs simultaneously and meet deadlines.

Preferred: experience at a company with an open-source product.

As part of a rapidly scaling start-up, you will be instrumental in shaping our culture.

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