Senior Influencer Marketing Manager

Overview

Key Responsibilities

• **Strategy & Leadership**
• + Develop and own the end-to-end **social media and influencer strategy** to strengthen brand positioning in KSA.
• Lead influencer selection, negotiations, and long-term partnership development with creators and influencers.
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• Drive alignment of social and influencer marketing with broader brand and commercial objectives.
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• **Campaign Execution**
• Oversee content calendar planning and ensure consistent brand messaging across all platforms.
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• Manage influencer activations, brand collaborations, and product seeding programs.
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• Collaborate with commercial, creative, performance, PR, and product team for 360° integrated campaigns.
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• **Performance & Insights**
• + **Leverage data-driven decision-making** to guide strategy, optimize campaigns, and ensure measurable impact.
• + Translate analytics into **clear, actionable marketing plans** and recommendations for future initiatives.
• Define KPIs, track campaign ROI, and communicate performance insights to leadership.
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• + Benchmark competitors and identify opportunities to keep the brand ahead of trends.

Requirements

• **5+ years of experience** in **social media and influencer marketing** within Saudi Arabia.
• Experience in the **cosmetic or beauty industry** is a strong plus.
• **Fluent in English and Arabic** (both written and spoken).
• Comfortable with **start-up culture**—agile, fast-moving, and resourceful.
• **Proactive and independent**, with strong leadership and project management skills.
• Highly **data-driven**, with proven ability to make **decisions based on data insights** and turn data into **actionable marketing strategies**.
• What we offer:
• Competitive Salary
• 21 Vacation Days plus Public Holidays
• Medical insurance for Employees & Families
• Contemporary work environment
• Coffee & Tea in the Office

• Regular Team Meals