Marketing Care & Beauty Category Manager
Skills
About This Role
Overview
- Develop and implement comprehensive category strategies to achieve sales and margin goals, working with merchandising, marketing, and product development teams.
- Market Research:
- Conduct thorough research on the beauty market, consumer behaviors, and competitor activities to identify trends, opportunities, and potential threats.
• Product Portfolio Management
- Oversee a specific portfolio of beauty products, ensuring offerings meet market demands and align with brand objectives.
- Marketing Execution:
- Drive marketing initiatives, including advertising, promotions, and communication development, to support the category's performance.
- Cross-functional Collaboration:
- Partner with various internal teams, such as design, product development, supply chain, and commercial, to align strategies and execute plans.
- Data Analysis:
- Analyze sales data, market insights, and performance indicators to assess what is working and what is not, then recommend adjustments to strategies.
• New Product Development (NPD)
- Lead consumer studies, contribute to the conceptualization of new products or extensions, and oversee the go-to-market execution for new launches.
- Online Merchandising:
- Manage online category efforts, including product categorization, cross-selling, upselling, and selecting featured products for enhanced customer experience and sales. br>
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Essential Skills
- Proven track record in marketing related to Care & Beauty and similar categories at reputable retail/ecommerce/quick-commerce establishment in KSA/GULF region
- Solid understanding of ecommerce/quick commerce and the structure of website/app essential properties such as the home screen, category screen, brand screen, product screen and deploy merchandising/marketing tactics and strategies to boost their CVR
- Ability to drive new initiatives and implement new ideas quickly and with minimum support
- Strong analytical and data interpretation skills.
- Expertise in MS Excel, Power BI, or other data analysis tools.
- Excellent communication and stakeholder management skills.
- Proven ability to drive sales and achieve financial goals.
- Understanding of merchandising, buying, and inventory management.
- Ability to collaborate effectively with cross-functional teams.
- Min of 5 years experience in relevant Beauty/Care/Cosmetics (Retail or MarketPlace ecommerce/quick commerce)
- Strong negotiation skills.
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