Senior Growth Marketing Manager
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About the Role
Role: Senior Growth Marketing Manager Location: Dubai (office based) Department: Marketing About Feel Feel is a trailblazing direct-to-consumer wellness brand on a mission to redefine how women care for their health.
Key Skills for This Role
Full Job Posting
Location
Dubai (office based)
About Feel
Feel is a trailblazing direct-to-consumer wellness brand on a mission to redefine how women care for their health.
Born in the UK and trusted by hundreds of thousands, we create science-backed supplements and clean beauty innovations that help women feel strong, confident, and empowered — every single day.
Fueled by customer obsession and a relentless drive for innovation, we’re now bringing our award-winning formulas to the GCC and US.
With Dubai and New York as our international hubs, we’re building a powerhouse team to lead this next chapter of global growth.
🚀 We’re already an 8-figure brand in the UK — and we’re just getting started.
Our goal?
Triple our growth in the next few years through bold international expansion, world-class marketing, and a culture of excellence.
This is your chance to be part of something extraordinary from the ground up.
If you're passionate about wellness, innovation, and building brands that truly make a difference — we want to hear from you.
As Senior
Growth Marketing Manager, you’ll be at the forefront of Feel’s customer acquisition and performance marketing strategy — owning paid media, growth analytics, agency collaboration, and creative ideation across all channels.
This is a high-impact leadership role for a commercially-minded marketer with a deep understanding of the DTC landscape and the ability to scale efficiently across global markets.
You’ll work closely with the CMO, in-house teams, and external agencies to deliver scalable and sustainable growth across paid social, search, affiliate, and emerging platforms.
From strategic planning to hands-on testing, you’ll thrive in data, experiment boldly, and champion creatives that convert.
Growth Strategy & Execution
- Lead and evolve the global digital growth strategy across paid social, search, programmatic, affiliate, and new growth channels
- Own customer acquisition KPIs, CAC, ROAS, and LTV — setting clear goals and tracking performance against targets
- Identify growth opportunities by channel, region, and audience segment, adapting strategy accordingly
Agency & Partner Management
- Manage day-to-day relationships with performance marketing agencies and media buying partners
- Ensure alignment on targets, messaging, budgets, testing roadmaps, and creative feedback loops
- Hold partners accountable for performance and continuously seek out best-in-class solutions
Creative Strategy & Testing
- Generate and brief high-performing creative concepts in partnership with design and influencer teams
- Build and own the creative testing roadmap — from hooks and visuals to CTAs and formats
- Analyse ad performance across platforms and use insights to inform future creative direction
Data, Analytics & Optimisation
- Own reporting and analysis of growth performance — from acquisition funnels to attribution
- Use insights to fuel continuous optimisation, budget allocation, and forecasting
- Partner with product, finance, and retention teams to ensure data-driven decision-making across the customer journey
Innovation & Experimentation
- Test emerging platforms, tools, and trends to unlock new growth opportunities
- Collaborate on product launches, bundles, and promotions with a growth-first lens
- Keep ahead of the curve on performance marketing trends in wellness, beauty, and consumer tech
What You’ll Need
- 6+ years of experience in digital marketing or growth, ideally in high-growth DTC environments
- Deep expertise across paid social, SEM, and performance platforms (Meta, Google, TikTok, YouTube, affiliate)
- Proven experience managing agencies and external media partners
- Strong creative intuition with experience briefing, testing, and scaling ad creatives
- Advanced analytical skills with hands-on experience in attribution, cohort analysis, and funnel optimisation
- Highly commercial mindset, with a strong focus on performance, efficiency, and customer value
- Entrepreneurial, fast-moving, and unafraid to roll up your sleeves and test new ideas
Why Join Feel?
- Competitive salary + exciting opportunities for fast-tracked career growth in a high-performance environment
- Be part of a purpose-led brand that’s redefining women’s wellness
- Work at the heart of a high-growth DTC business, expanding rapidly across the UK, GCC, and US
- Enjoy generous product discounts for you and your family
- Collaborate with an empowering, ambitious team that values creativity, execution, and impact
Our Values – How We Work
At Feel, we don’t just hire for skills — we hire people who live and breathe our core values:
Collaboration
– We work better together
Efficiency
– We move smart and fast
Passion
– We care deeply about our mission
Continuous Improvement
– We always level up
Customer Focus
– We put the customer at the centre
If this sounds like you, you’ll feel right at home here.
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