Influencer Marketing Executive
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About the Role
Role: Influencer Marketing Coordinator Location: Dubai (office based) Reports to: Senior Influencer Marketing Manager Department: Marketing About Feel Feel is a trailblazing direct-to-consumer wellness brand on a mission to redefine how women care for their health.
Key Skills for This Role
Full Job Posting
Location
Dubai (office based)
Reports to
About Feel
Feel is a trailblazing direct-to-consumer wellness brand on a mission to redefine how women care for their health.
Born in the UK and trusted by hundreds of thousands, we create science-backed supplements and clean beauty innovations in wellness that help women feel strong, confident, and empowered — every single day.
Fueled by customer obsession and a relentless drive for innovation, we’re now bringing our award-winning formulas to the GCC.
With Dubai and London as our international hubs, we’re building a powerhouse team to lead this next chapter of global growth.
🚀 We’re already an 8-figure brand in the UK — and we’re just getting started.
Our goal?
Triple our growth in the next few years through bold international expansion, world-class marketing, and a culture of excellence.
This is your chance to be part of something extraordinary from the ground up.
If you're passionate about wellness, innovation, and building brands that truly make a difference — we want to hear from you.
Influencer Marketing Coordinator
, you will support the execution of Feel’s influencer marketing strategy across the Gulf region.
Reporting directly to the Senior Influencer & Partnerships Manager based in Dubai, you will play a key role in identifying, onboarding, briefing, and managing creators.
Your focus will be ensuring influencer campaigns are delivered seamlessly, on time, on brand, and performance-aligned.
This is a hands-on execution role for someone with at least 2 years of influencer marketing experience who understands that influencer is not just about gifting — it is about commercial impact.
You will work closely with creators, agencies, and internal teams to help scale Feel’s presence across the region through structured campaigns, ambassador partnerships, and performance-driven collaborations.
Arabic fluency is essential.
About You
- Minimum 2 years of hands-on influencer marketing experience, ideally within beauty, wellness, or lifestyle in the GCC
- Fluent in Arabic and English, with strong understanding of regional culture and creator landscape
- Confident identifying credible, high-performing creators versus vanity metrics
- Experienced in negotiating rates, deliverables, usage rights, and timelines
- Strong at writing clear, structured influencer briefs that drive on-brand, high-converting content
- Commercially aware - you understand engagement rate, reach, affiliate sales, CPA, and basic performance metrics
- Highly organised and detail-oriented, able to manage multiple campaigns simultaneously without missing deadlines
- Proactive and solution-focused — you follow up, anticipate issues, and keep projects moving
- Comfortable working in a fast-paced, founder-led environment with high expectations
- Ambitious and eager to grow into a more senior influencer or partnerships role over time
Influencer Campaign Execution
- Support end-to-end execution of influencer campaigns across the GCC
- Source and vet influencers aligned with Feel’s brand positioning and commercial objectives
- Manage outreach, negotiations, contracts, usage rights, and deliverables
- Coordinate gifting, briefing documents, timelines, and content approvals
- Ensure all influencer content meets brand guidelines before going live
Content Review & Editing
- Review influencer content for quality, messaging alignment, and performance potential
- Edit short-form video content using
Capcut
- when required (hooks, subtitles, pacing, on-screen text, basic transitions)
- Optimise creator content for paid amplification where needed
- Ensure final assets are formatted correctly for platform specifications
Ambassador & Partnership Management
- Support the management of long-term ambassador relationships
- Maintain consistent communication with creators and agencies
- Identify opportunities to deepen partnerships and increase output
Performance Tracking & Reporting
- Track campaign deliverables and key performance metrics
- Monitor engagement rate, reach, saves, shares, affiliate conversions, and basic CPA indicators
- Maintain accurate influencer databases and reporting trackers
- Contribute optimisation recommendations based on performance insights
Operational Excellence
- Keep influencer trackers organised and up to date
- Ensure contracts, approvals, and usage rights are properly documented
- Liaise with logistics teams for product dispatch and inventory coordination
- Support influencer coordination for regional events and activations
Why Join Feel?
- Competitive salary + career growth opportunities
- Full ownership of community strategy in one of our most exciting markets
- Product discounts for you and your family.
- A collaborative, multicultural team that values innovation and execution
- Modern office in Dubai Downtown
Our Values – How We Work
At Feel, we don’t just hire for skills — we hire people who live and breathe our core values:
Collaboration
– We work better together
Efficiency
– We move smart and fast
Passion
– We care deeply about our mission
Continuous Improvement
– We always level up
Customer Focus
– We put the customer at the centre
If this sounds like you, you’ll feel right at home here.
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