Influencer Marketing Executive

About This Role

Role: Influencer Marketing Coordinator

Location: Dubai (office based)

Reports to : Senior Influencer Marketing Manager

Department: Marketing

About Feel

Feel is a trailblazing direct-to-consumer wellness brand on a mission to redefine how women care for their health. Born in the UK and trusted by hundreds of thousands, we create science-backed supplements and clean beauty innovations in wellness that help women feel strong, confident, and empowered — every single day.

Fueled by customer obsession and a relentless drive for innovation, we’re now bringing our award-winning formulas to the GCC. With Dubai and London as our international hubs, we’re building a powerhouse team to lead this next chapter of global growth.

🚀 We’re already an 8-figure brand in the UK — and we’re just getting started. Our goal? Triple our growth in the next few years through bold international expansion, world-class marketing, and a culture of excellence.

This is your chance to be part of something extraordinary from the ground up. If you're passionate about wellness, innovation, and building brands that truly make a difference — we want to hear from you.

The Opportunity

As Influencer Marketing Coordinator , you will support the execution of Feel’s influencer marketing strategy across the Gulf region.

Reporting directly to the Senior Influencer & Partnerships Manager based in Dubai, you will play a key role in identifying, onboarding, briefing, and managing creators. Your focus will be ensuring influencer campaigns are delivered seamlessly, on time, on brand, and performance-aligned.

This is a hands-on execution role for someone with at least 2 years of influencer marketing experience who understands that influencer is not just about gifting — it is about commercial impact.

You will work closely with creators, agencies, and internal teams to help scale Feel’s presence across the region through structured campaigns, ambassador partnerships, and performance-driven collaborations.

Arabic fluency is essential.

About You

• Minimum 2 years of hands-on influencer marketing experience, ideally within beauty, wellness, or lifestyle in the GCC
• Fluent in Arabic and English, with strong understanding of regional culture and creator landscape
• Confident identifying credible, high-performing creators versus vanity metrics
• Experienced in negotiating rates, deliverables, usage rights, and timelines
• Strong at writing clear, structured influencer briefs that drive on-brand, high-converting content
• Commercially aware - you understand engagement rate, reach, affiliate sales, CPA, and basic performance metrics
• Highly organised and detail-oriented, able to manage multiple campaigns simultaneously without missing deadlines
• Proactive and solution-focused — you follow up, anticipate issues, and keep projects moving
• Comfortable working in a fast-paced, founder-led environment with high expectations
• Ambitious and eager to grow into a more senior influencer or partnerships role over time

Key Responsibilities

Influencer Campaign Execution

• Support end-to-end execution of influencer campaigns across the GCC
• Source and vet influencers aligned with Feel’s brand positioning and commercial objectives
• Manage outreach, negotiations, contracts, usage rights, and deliverables
• Coordinate gifting, briefing documents, timelines, and content approvals
• Ensure all influencer content meets brand guidelines before going live

Content Review & Editing

• Review influencer content for quality, messaging alignment, and performance potential
• Edit short-form video content using CapCut when required (hooks, subtitles, pacing, on-screen text, basic transitions)
• Optimise creator content for paid amplification where needed
• Ensure final assets are formatted correctly for platform specifications

Ambassador & Partnership Management

• Support the management of long-term ambassador relationships
• Maintain consistent communication with creators and agencies
• Identify opportunities to deepen partnerships and increase output

Performance Tracking & Reporting

• Track campaign deliverables and key performance metrics
• Monitor engagement rate, reach, saves, shares, affiliate conversions, and basic CPA indicators
• Maintain accurate influencer databases and reporting trackers
• Contribute optimisation recommendations based on performance insights

Operational Excellence

• Keep influencer trackers organised and up to date
• Ensure contracts, approvals, and usage rights are properly documented
• Liaise with logistics teams for product dispatch and inventory coordination
• Support influencer coordination for regional events and activations

Why Join Feel?

• Competitive salary + career growth opportunities
• Full ownership of community strategy in one of our most exciting markets
• Product discounts for you and your family.
• A collaborative, multicultural team that values innovation and execution
• Modern office in Dubai Downtown

Our Values – How We Work

At Feel, we don’t just hire for skills — we hire people who live and breathe our core values:

Collaboration – We work better together

Efficiency – We move smart and fast

Passion – We care deeply about our mission

Continuous Improvement – We always level up

Customer Focus – We put the customer at the centre

If this sounds like you, you’ll feel right at home here.