Senior Growth Manager, Paid Search

Responsibilities

• Campaign Management:
• Manage paid search campaigns across major platforms such as Google Ads, Microsoft Advertising, and Apple Search Ads.

• Global User Acquisition

• Advanced Strategy Development

• Craft and implement cutting-edge paid search strategies and operational models at scale, launching new product lines through research and implementation
• Cross-Functional Collaboration:
• Work closely with data science and SEO teams to ensure cohesive and integrated marketing strategies that align with business objectives.
• Operational Excellence:
• Optimize large-scale, complex operations by utilizing industry-leading paid search methodologies, tools, and platforms to achieve superior performance.
• Budget Management:
• proactively manage budget allocation and pacing across campaigns to ensure optimal ROI and the successful achievement of key performance indicators.
• Performance Optimization:
• optimize creative assets, and improve conversion rates through the refinement of landing pages, ad copy, keywords, and audiences.
• Market Intelligence:
• Stay ahead of industry trends, search engine updates, and evolving financial user behavior to ensure campaigns remain competitive and highly effective.
• Competitive Analysis:
• Conduct thorough competitive analysis and benchmarking to identify market opportunities and gaps within the financial sector, adjusting strategies as necessary.

• Data-Driven Decision Making

• Partner with data and analytics teams to build dashboards, analyze performance metrics, and identify opportunities, ensuring all strategic decisions are informed by actionable insights.
• Stakeholder Reporting:
• Prepare and present clear, comprehensive reports on campaign performance, market intelligence, and future strategies to key stakeholders and leadership.