Principal Product Manager - Discovery & Onboarding

Overview

About the Role

Landing & Conversion

Onboarding

Sign-up Rewards

Login & Authentication

The Team

• You will work closely with:
• Growth coordinating on landing page experience and UTM attribution upstream of sign-up
• Design page layout, onboarding UX, authentication UI, and content hierarchy
• Engineering analytics instrumentation, A/B test infrastructure, auth systems, and verification flows,development
• Data / Analytics funnel dashboards, experimentation analysis, and session behavioural data
• Security / Risk authentication architecture, ATO prevention, and fraud signal integration
• Verification & Activation PM shared instrumentation and alignment at the KYC initiation boundary; reward ladder handoff

Landing & Conversion Optimisation

• Design and implement a comprehensive behavioural analytics framework across Exchange landing pages covering scroll depth, content engagement, CTA performance, drop-off attribution, and device and geo segmentation
• Define the event taxonomy in partnership with Engineering and Data, ensuring every meaningful pre-sign-up user action is instrumented, labelled, and queryable at scale
• Build and own real-time funnel dashboards that give the full team visibility into the landing-to-sign-up conversion journey
• Conduct continuous analysis using session-recording and heatmap tooling (FullStory, Hotjar, Microsoft Clarity, or equivalent) to surface engagement patterns and conversion opportunities
• Translate behavioural insights into hypotheses and work with Design and Content to optimise page layout, messaging hierarchy, trust signals, and CTA placement
• Run a structured, high-velocity A/B testing programme across landing pages targeting a minimum of four experiments per month once infrastructure is established
• Evaluate and improve how content on Exchange pages creates clear hooks and logical pathways that guide high-intent visitors toward account creation

Onboarding Funnel (Sign-up to KYC Initiation)

• Own conversion performance and UX quality at every step of the post-sign-up journey:
• Email submission CTA clarity, form design, and value proposition at the moment of commitment
• Email verification delivery reliability, link click-through rate, re-send UX, and expiry handling
• Phone submission international dialling UX, number format validation, and regional trust signals
• Phone verification (OTP) delivery speed and reliability, SMS fallback, retry logic, and expiry management
• KYC initiation clear expectation-setting on documents required, estimated time, and next steps, so users arrive at the KYC stage informed and prepared rather than surprised
• Define conversion targets at each step, track actuals on a weekly cadence, and drive improvements through UX iteration and controlled experimentation
• Ensure step-level drop-off is fully attributed to specific friction points rather than absorbed into aggregate funnel metrics
• Work with Legal and Compliance to accommodate regional onboarding variations without creating dead-end experiences for users in specific markets

Sign-up Rewards

• Design and own the reward mechanics tied to the sign-up event welcome bonuses, sign-up campaign incentives, and promotional offers that activate at account creation
• Work with Marketing and Campaigns to define reward value, eligibility criteria, and communication timing at the sign-up stage, ensuring rewards are positioned as a conversion trigger rather than an afterthought
• Instrument reward redemption tracking to measure the direct impact of sign-up incentives on registration conversion rate and downstream funnel progression
• Build fraud-resistance into reward mechanics at the sign-up boundary specifically multi-accounting, disposable email sign-ups, and synthetic identity abuse of promotional offers
• Own the clean handoff to the Verification & Activation PM: sign-up reward is claimed at account creation; the KYC completion, first-deposit, and first-trade reward ladder is owned downstream