Senior Graphic Designer
Skills
About This Role
About the Role
We don't need someone who can use Canva and call themselves a designer.
We need a visual storyteller.
A brand builder.
Someone who can look at a blank canvas and see a finished campaign.
Someone whose portfolio doesn't just show pretty pictures — it shows thinking, craft, intentionality, and range.
This is a role for a designer who has bled through deadlines, who knows the difference between design that looks good and design that performs, and who takes as much pride in a well-kerned label as they do in a full brand identity system.
You will be the sole creative engine of our visual output — owning everything from product packaging and brand identity to social media content, digital ads, and marketing collateral targeting audiences in the UK, Europe, and North America.
This is not a role where you wait for direction.
This is a role where you drive the visual direction of a growing international wellness brand.
If your work makes people stop scrolling, pick up a product, and trust a brand — you belong here.
Brand Identity & Visual Strategy
- Maintain, evolve, and fiercely protect the brand's visual identity across all touchpoints.
- Develop brand guidelines, style systems, and design templates that ensure consistency across markets.
- Bring a strategic design eye to every output — always asking: does this build the brand or dilute it?
Packaging & Print Design
- Design and refine product packaging for supplements and wellness products compliant with UK, EU, and US labelling regulations.
- Produce print-ready artwork for labels, boxes, inserts, and leaflets with precision — bleed, crop marks, CMYK, the works.
- Work closely with suppliers and printers to ensure the final physical product matches design intent.
Digital & Social Media Design
- Create scroll-stopping social media content (static, carousel, and story formats) for Instagram, Facebook, TikTok, and LinkedIn.
- Design high-converting digital ad creatives for Meta, Google Display, and programmatic campaigns.
- Build email marketing templates and landing page visuals that are both beautiful and built to convert.
Motion & Video
- Produce short-form motion graphics, animated ads, product reels, and branded video content.
- Create animated social content using After Effects or equivalent tools.
Marketing Collateral
- Design brochures, catalogues, pitch decks, banners, trade show materials, and any marketing asset required by the business.
- Support the Marketing Manager with creative assets for international market expansion campaigns.
Creative Process & Collaboration
- Take briefs from the marketing team and translate them into exceptional visual outcomes.
- Deliver multiple creative concepts and present rationale behind design decisions — not just options, but thinking.
- Manage your own workflow, timelines, and file organisation with zero hand-holding required.
The Portfolio We Need to See
- Your portfolio is your interview.
- Before we read a single word of your CV, we will judge your portfolio.
- And here is exactly what we are looking for:
- We want to see
- tool-specific, context-specific work
- — not a generic collection of pretty things.
- We want to see
- what tool you used and why
- , demonstrated through the work itself.
- Your portfolio must include, at minimum:
- ✅ At least
- one full product packaging project
- (label + box or pouch).
- ✅ At least
- one brand identity project
- (logo, colour system, typography, usage).
- ✅ At least
- one digital advertising campaign
- (multiple formats/sizes).
- ✅ At least
- one print-ready multi-page document
- (brochure, catalogue, or brand book).
- ✅ At least
- one motion/animated piece.
- Portfolios that are exclusively social media posts will not be considered.
- Portfolios without packaging or print work will not be considered.
On AI — Let's Be Transparent
- We are not anti-AI.
- We are anti-deception.
- We actively encourage the use of AI tools as part of a legitimate creative workflow:
- What we will not tolerate:
- ❌ Submitting AI-generated images as original design work,
- ❌ Portfolios that are predominantly AI-generated with minimal human craft,
- ❌ Using AI to replace skill you don't actually have.
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