Senior Field Marketing Manager, Middle East & Africa

About The Position

About WEKA

The Role

What You'll Do

• Develop and execute regional and partner marketing strategies, campaigns, and events tailored to MEA markets and audiences.
• Drive brand awareness and market presence across priority MEA geographies, including Gulf states, South Africa, and emerging growth markets.
• Plan and manage field and partner event programmes—from regional trade shows and customer roundtables to hosted executive briefings—end to end.
• Oversee regional marketing budgets, ensuring efficient allocation and clear return on investment.
• Lead pre- and post-event communications, including invitations, follow-up campaigns, and pipeline acceleration plays.
• Track programme performance, analyse results, and deliver regular reporting, dashboards, and actionable insights to stakeholders.
• Own and manage relevant Salesforce campaign processes to ensure accurate attribution and pipeline visibility.
• Implement scalable programme management practices that can grow with the business.
• Collaborate with sales, product marketing, and cross-functional teams globally to align on goals, messaging, and priorities.
• Build and manage relationships with regional partners, channel teams, distributors, and strategic alliances.
• Ensure all activities comply with regional legal, cultural, and regulatory standards.

What You Bring

• Bachelor’s degree in marketing, business, or a related field.
• Proven experience in B2B field and/or partner marketing with demonstrated pipeline impact—ideally 6+ years.
• Hands-on experience marketing in MEA markets; deep understanding of regional business culture, buyer behaviours, and go-to-market nuances.
• Excellent communication, organisation, and project management skills.
• Data-driven mindset with the ability to interpret performance data and translate insights into action.
• Ability to thrive in fast-paced, ambiguous environments and manage multiple competing priorities.
• Experience managing budgets and engaging senior stakeholders across sales and marketing functions.
• Proficiency with marketing automation, analytics, and CRM tools; Salesforce experience strongly preferred.
• Willingness to travel regularly across the MEA region.

Preferred Qualifications

• Background in enterprise technology, AI infrastructure, hardware, or software.
• Experience with channel, reseller, or alliance partner marketing.
• Arabic language skills or professional experience across Gulf markets.
• Experience working in or alongside a high-growth pre-IPO or scale-up organisation.

The WEKA Way

• Our culture is built on four values that guide everything we do:
• **Accountable:** We take ownership, act with integrity, and hold ourselves to high standards.
• **Brave:** We challenge convention, take smart risks, and turn bold ideas into innovation.
• **Collaborative:** We lift each other up, communicate openly, and succeed together.
• **Customer Centric:** We prioritise customer success in every decision—when our customers win, we win.
• Not Sure You Meet Every Requirement?
• We encourage you to apply anyway.
• Research shows that women and people of colour often self-select out if they don’t meet 100% of requirements.
• At WEKA, we value diverse, authentic perspectives and believe the right candidate may come from an unexpected background.
• WEKA is an equal opportunity employer and prohibits discrimination of any kind.
• All employment decisions are based on merit, capability, and business needs.