Senior Fashion Sales Associate

About the Brand

*Soulland is a Copenhagen-founded premium lifestyle and streetwear label, rooted in graffiti and skateboard culture since 2002.

The brand crafts high-quality, gender-inclusive garments with contemporary aesthetics and meticulous attention to detail — sourced responsibly from Italy, France, and Portugal.

With a global footprint spanning premium multi-brand retailers and its own stores, Soulland occupies a distinctive space at the intersection of craft, culture, and community.*

Vindico is seeking a culturally aware and commercially sharp Senior Fashion Sales professional to join the Soulland flagship store at Dubai Hills Mall.

This role is ideal for someone who has grown up in the premium streetwear and lifestyle space — who understands the codes of the culture and can translate that knowledge into genuine, trusted relationships with customers.

Reporting to the Store Manager, the Senior Fashion Sales will serve as a floor leader, supporting daily operations, mentoring the sales team, and consistently delivering a warm, knowledgeable, and on-brand customer experience.

*We are looking for individuals who naturally embody the brand's cool, approachable, and authentic attitude.

Cultural alignment with Soulland's streetwear and lifestyle roots is essential — this is not a role for scripted luxury retail; it is for someone who genuinely loves the culture.*

· Deliver an exceptional, personalized in-store experience to every customer — reflecting Soulland's authentic, human, and community-driven values.

· Develop and maintain strong customer relationships through attentive clienteling and follow-up.

· Proactively promote new arrivals, collaborations, and library products with genuine enthusiasm and product knowledge.

· Consistently achieve and exceed individual and team sales targets.

· Handle customer queries and concerns with professionalism and a solution-first mindset.

· Customer data collection should be >95%

· Support the Store Manager in supervising the sales floor and maintaining operational standards during peak periods.

· Act as a mentor and role model for Fashion Sales associates — sharing product knowledge, clienteling best practices, and brand culture.

· Assist in onboarding new team members, ensuring they are aligned with Soulland's brand values and service expectations.

· Lead the floor in the Store Manager's absence, ensuring store standards are upheld.

· Maintain deep and up-to-date knowledge of Soulland's collections, collaborations, fabrics, and brand story.

· Communicate the brand's roots in Copenhagen skate and graffiti culture, its commitment to craftsmanship, and its responsible sourcing ethos with confidence and authenticity.

· Support visual merchandising alignment in coordination with the Store Manager.

· Support daily operational tasks including stock management, replenishment, and store presentation.

· Assist in processing transactions accurately and efficiently on the POS system.

· Contribute to stockroom organization and inventory accuracy.

· Cash handling accuracy

Genuine passion for premium streetwear, lifestyle fashion, and contemporary culture.

· Minimum 3–5 years of fashion retail sales experience, ideally in a premium streetwear or lifestyle environment.

· Excellent interpersonal and communication skills — warm, approachable, and naturally engaging.

· Strong clienteling instincts with an ability to build lasting customer relationships.

· Commercially minded with an understanding of retail KPIs and individual sales performance.

· Ability to mentor peers and contribute to a positive team environment.

· POS system proficiency and basic operational awareness.