Fashion Sales Associate

Dubai Hills Mall, Dubai, UAE Brand: Soulland

Customer Engagement & Sales

• Welcome and engage customers in a warm, natural, and brand-authentic manner.
• Understand customer needs and guide them through the Soulland product range with confidence and genuine enthusiasm.
• Achieve individual sales targets and contribute to the store's overall performance goals.
• Upsell and cross-sell thoughtfully — prioritizing customer satisfaction over transaction size.
• Maintain product knowledge across seasonal collections, collaborations, the Library range, and brand heritage.

Store Operations

• Drive individual sales targets — conversion, AOV, and UPT
• Maintain deep product knowledge across all categories, materials, and current season storytelling
• Register every customer in Salesforce at point of sale — no exceptions
• Manage WhatsApp Business communication with clients — follow-up, reservations, waitlists
• Support VM standards on the floor — folding, rehanging, size runs, and focal point upkeep between VM resets
• Handle exchanges and returns per SOP, escalating complaints to the Store Manager

Store Operations

• Maintain impeccable store presentation — ensuring visual merchandising standards are upheld at all times.
• Perform accurate POS transactions, manage returns/exchanges, and adhere to all operational protocols.
• Support stock replenishment, stockroom organization, and inventory accuracy.
• Assist in store opening and closing procedures as required.
• Follow all company SOPs, brand guidelines, and UAE retail compliance requirements.
• Cash handling accuracy

Brand Representation

• Represent Soulland's brand identity authentically in appearance, attitude, and communication.
• Contribute to a positive, inclusive, and community-driven store atmosphere.
• Participate in team training sessions, product knowledge updates, and brand briefings.
• Support in-store events, activations, and community initiatives as directed.

Key Skills & Competencies

• Genuine interest in and knowledge of premium streetwear, lifestyle fashion, and contemporary culture.
• Warm, approachable, and naturally engaging personality — someone the brand's community would gravitate towards.
• Basic to intermediate retail sales experience (1–3 years preferred; right attitude prioritized over years).
• Ability to communicate product stories and brand values authentically without scripted pitching.
• Team player with a proactive and solution-oriented mindset.
• Comfortable working in a fast-paced retail environment.
• Basic POS and operational awareness.

& Experience

• Minimum 1 year premium retail or customer-facing experience
• Genuine interest in fashion and the Soulland brand aesthetic
• Professional appearance and communication — premium presentation standard
• Reliable, flexible availability including weekends
• English essential, additional languages are an advantage

Key Performance Indicators (KPIs)

• Deliver the Soulland service standard on every customer interaction without exception
• Maintain personal area of the floor — stock levels, folding standards, visual cleanliness
• Process all transactions accurately on POS — sales, exchanges, returns
• Complete floor replenishment from stockroom when prompted by SM or stock alert
• Participate in all team briefings, training sessions and SOP tests
• Submit weekly self-assessment against KPIs using the weekly reporting format
• Flag any VM issues, stock discrepancies or customer complaints immediately to SM

Performance KPIs

• Monthly sales contribution — individual target set by SM
• UPT : 1.7
• ATV: 500
• Customer acquisition: 20 per month
• Customer retention: 3 per month from month 4
• Punctuality and attendance — zero unexplained lateness
• SOP compliance — 100% adherence as measured in team reviews