Senior F&B Brand Manager

Overview

1. Brand and Portfolio Strategy

• Define and continuously refine positioning and value proposition for each F&B brand
• Develop annual and quarterly marketing strategies aligned with business priorities
• Build and manage an integrated portfolio marketing calendar across all F&B brands
• Identify cross-brand synergies and shared audience opportunities
• Ensure brand standards, tone of voice, and visual identity are consistently applied across all touchpoints

2. Campaign Performance and Demand Generation

• Own marketing performance across all F&B brands with clearly defined KPIs linked to demand generation and brand growth
• Translate business targets into campaign objectives and measurable marketing KPIs
• Partner with operations and finance to align campaign timing with commercial priorities and service capacity
• Track and analyze campaign effectiveness using performance metrics including engagement quality, audience growth, conversion signals, reservation uplift trends, and footfall indicators
• Optimize messaging, activation strategy, and channel mix based on data and audience insights
• Lead structured campaign reviews with clear recommendations and corrective actions

3. Campaign Planning and Governance

• Lead integrated campaign planning across seasonal launches, chef collaborations, partnerships, and key calendar moments
• Coordinate with Shared Services teams including Social Strategy, PR & Communications, Digital & Performance, and Content Production
• Review and approve campaign assets to ensure strategic consistency and clarity
• Enforce disciplined planning cycles, reporting cadence, and performance reviews

4. Agency Management

• Own the relationship with external agency partners supporting brands within the portfolio
• Provide strategic briefs, brand guardrails, and clear performance expectations to agencies
• Conduct regular agency performance reviews against agreed KPIs and SLAs
• Ensure agency output is aligned with brand positioning, tone of voice, and quality standards

5. Budget Stewardship

• Own the portfolio’s marketing budget, including planning, allocation across brands, and
• tracking spend against performance
• Ensure budget decisions are aligned with portfolio priorities and business objectives
• Provide regular budget reporting and flag risks or reallocation needs to direct report

6. Stakeholder and Operations Alignment

• Act as the primary marketing counterpart to chefs, restaurant managers, and F&B
• operations teams
• Ensure marketing initiatives are aligned with operational readiness and guest experience
• Provide structured marketing guidance while constructively challenging initiatives that do not align with brand positioning

7. Team Leadership

• Provide strategic direction and daily oversight to the Marketing Specialist within the portfolio
• Set clear priorities and protect focus against reactive, last-minute activity
• Ensure accurate reporting, performance analysis, and continuous optimization
• Elevate standards of execution and embed structured ways of working