Membership Marketing Manager

Overview

• Our client’s Membership program is a flagship initiative designed to connect the community with a vast cultural landscape of museums and exclusive experiences.
• We are seeking a Membership Marketing Manager to build and maintain a high-performing marketing engine that drives acquisition and brand awareness for this program.
• As the Membership Marketing Manager , you will owns all promotional and acquisition marketing for the membership program.
• You will operate as a strategic partner to the Membership team, translating commercial objectives into compelling campaigns and managing the full marketing funnel, from initial awareness to conversion..
• _Key Responsibilities_
• Go-to-Market Strategy: Develop and execute the comprehensive GTM strategy for membership launches, tier promotions, and seasonal acquisition pushes.
• Funnel Optimization: Design and refine the full marketing funnel, utilizing audience targeting, segmentation, and landing page UX optimization to drive conversion.
• Agency & Media Management: Lead creative and media agencies by developing structured briefs and defining media strategy to ensure performance-driven planning and buying.
• Ambassador & Creator Program: Develop and manage a robust ambassador program, identifying and cultivating relationships with key opinion leaders to build credibility and reach.
• Performance Tracking & Reporting: Define and track KPIs including CPA, conversion rates, and ROI, presenting data-driven insights and recommendations to senior leadership.
• Membership Team Partnership: Act as the primary liaison to the Membership operations team, staying aligned on programming, events, and member experience developments.
• Cross-Portfolio Coordination: Align membership campaign timing with broader activations, such as F&B events or gallery openings, to leverage cross-promotion and portfolio synergies.
• Budget Management: Own and manage the marketing budget allocated to membership initiatives, ensuring spend is aligned with commercial targets and priorities.
• Brand Standards & Alignment: Ensure all membership communications adhere to the organization’s visual identity and tone-of-voice standards while remaining consistent with the overarching publishing calendar.

Requirements

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