Senior Executive - Media

Overview

Technical & Product

• Ability to comprehend a client's requirements, pose appropriate inquiries, and devise a plan for utilizing media outlets in accordance with the client's goals.
• Strong analytical skills and ability to interpret data and market research.
• Good sense of commercial understanding, able to evaluate ROI drivers for both business partners and agency.
• Develop, assess and present to the client documents related to media strategies, media plans, and reports (campaign & competitive).
• Expertly developing and evaluating supplier proposals.
• Ability to set client's expectations on all projects.
• Work closely with the finance department to manage the ongoing financials on the account, generate periodical reconciliation and manage ad-hoc vendor issues.
• Foster relationships with the clients where the planner is respected for their media skills and ability to add value to the effectiveness of clients media investment.
• Ability to work on MS Office 365 software suite (Word, Excel, PowerPoint, Teams, etc.).
• In-depth knowledge and experience with various media planning and buying tools and platforms such as Z/X Plan, Statex, Global web Index(GWI), Euromonitor, World Advertising Research Center (WARC), Similar Web, etc.
• In-depth knowledge of various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, TikTok Ads Manager.
• Knowledge of digital media and emerging technologies.
• Mastery of flawless media planning process and ability to design integrated solutions to clients.
• Strong relationship with media vendors, ability to negotiate extra deliverables for the client (rates, extensions, delivery deadlines etc.).
• Work with Buying Team: Provide them with an investment brief, collaborate in the development of implementation plan and liaise with them regarding any issues on on-going plans.
• Help the team as required, e.g. perform competitive analyses, answering direct information requests, evaluation of media options.
• Involved in helping develop and deliver competitive/plan rationale presentations.

Business Acumen & Operational Efficiency

• Deep understanding of the advertising and media industry and the role of media planning within it.
• Proven ability to manage multiple projects, clients, and stakeholders.
• Strong project management skills, ability to prioritize, meet deadlines, and work under pressure.
• Ability to develop a good rapport with media owners, colleagues and creative agencies.
• Ability to assess media campaigns and develop actionable and insightful recommendations to optimize them against the project's goals.
• Understanding of the client s business, their products, services, customer profile, marketing and business objectives, competitors and sales.
• Building and maintaining media knowledge of the market, consumer, and media research available.
• Develop a deep understanding of the business category & knowledge of the competitive frame.

Innovative & Analytical Mindset

• Ability to think strategically, creatively, and analytically.
• Proven ability to identify new opportunities and develop effective solutions.
• Strong communication and negotiation skills.
• Sound knowledge of the media marketplace and opportunities available