Senior Engineering Manager Growth
Skills
About This Role
Overview
- The Growth teams bring new users into the Kraken ecosystem and help them take their first step with confidence.
- We design and ship the entry points to Kraken across our website and mobile apps, including marketing surfaces, landing pages, and signup flows that turn curiosity into momentum.
- Our mission is to attract, engage, and inspire trust through every first interaction, guiding users to value quickly, safely, and with confidence.
- The Growth teams shape how millions of people first experience Kraken and why they come back.
- Every visit, message, and interaction builds trust or curiosity.
- You will lead the engineers who make those first and returning experiences matter, turning awareness into engagement and engagement into lasting connection.
- As the Senior Engineering Manager, you will lead multiple teams responsible for attracting users, earning their trust, and keeping them engaged, even before they sign up.
- You will partner closely with Design, Product, Analytics, and Marketing to build data-informed, engaging experiences that spark curiosity and drive return visits.
- You will oversee acquisition and engagement efforts across Kraken s website and mobile signup experiences, helping your teams balance quick iteration with sustainable technical foundations.
- The work spans landing experiences, reusable components for our content platform, and ongoing experimentation to optimize visibility, conversion, and user engagement.
- You will also play a key role in expanding our reach through search engine optimization (SEO) and new discovery channels such as ChatGPT and other emerging AI-driven platforms.
- You bring a strong technical presence able to dive into architectural discussions, review code, and model engineering excellence while guiding teams at scale.
- Lead and empower multiple engineering teams to build and optimize acquisition and engagement experiences across web and mobile.
- Own key funnel outcomes, including organic traffic, return visits, and conversion from visitor to active user.
- Partner with Product, Design, Analytics, and Marketing to design, test, and scale data-driven experiments.
- Provide architectural guidance and participate in design reviews, code discussions, and critical technical decisions.
- Build and extend reusable front-end components and CMS-integrated systems for content-driven growth.
- Expand Kraken s reach through SEO improvements, web performance optimization, and new discovery channels.
- Uphold engineering excellence in performance, reliability, and accessibility across all initiatives.
- Coach engineers and managers to operate with autonomy, clarity, and accountability in a distributed environment.
How You Lead
- You set clear context and outcomes so your teams understand the why behind each initiative.
- You balance experimentation with disciplined engineering excellence.
- You foster a culture that celebrates innovation and data-driven learning.
- You lead through technical credibility staying close enough to the systems to coach effectively and make informed decisions.
- You coach for autonomy and impact while maintaining high standards for quality and craft.
- You model empathy, transparency, and accountability in every interaction.
- You promote clear communication and documentation for asynchronous collaboration across time zones.
- You make reliability, security, and accessibility part of what it means to deliver complete work keeping user trust and engagement as the north star for every project.
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