Senior Director - Platforms Products And Partnerships

Job Description

About WPP Media

Role

• At WPP Media, We Believe In The Power Of Our Culture And Our People.
• It’s What Elevates Us To Deliver Exceptional Experiences For Both Our Clients And Each Other.
• In This Role It Will Be Critical To Embrace WPP & WPP Media’s Shared Core Values:
• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• ****About The Role****
• We are looking for a MarTech Consultant Lead who sits at the intersection of business strategy, marketing technology, and data platforms.
• The ideal candidate brings strong expertise across Salesforce, GCP, and modern MarTech ecosystems, with a deep understanding of how to translate marketing goals into actionable technology solutions.
• You’ll work closely with clients to identify MarTech use cases, define architectural blueprints, and shape data-driven marketing roadmaps that unlock measurable growth.
• This is a technofunctional leadership role — ideal for someone who can bridge marketing, data, and engineering, while driving innovation and adoption across platforms.
• ****Key Responsibilities****
• Lead MarTech discovery and strategy engagements, assessing client maturity and defining phased transformation roadmaps.
• Identify and frame high-value use cases spanning segmentation, personalization, attribution, and activation.
• Design cross-platform architectures connecting Salesforce (Data Cloud, Marketing Cloud, CRM), GCP (BigQuery, Pub/Sub, Vertex AI), and other tools such as Snowflake, Adobe, or Clean Rooms.
• Translate business requirements into solution designs, technical blueprints, and integration workflows.
• Collaborate with engineering, data, and analytics teams to ensure scalable and privacy compliant implementation.
• Support presales and consulting efforts — crafting RFP responses, proposals, and presenting solution POVs to senior stakeholders (CMOs, CTOs, CDOs).
• Partner with business leaders to quantify impact, measure ROI, and establish performance frameworks for implemented solutions.
• Stay ahead of industry trends (GenAI, identity, data privacy, AI-driven personalization) and convert them into practical recommendations for clients.

****Required Skills & Experience****

• 8–12 years of experience in MarTech, AdTech, or Digital Data Consulting.
• Strong expertise in Salesforce ecosystem (Data Cloud, Marketing Cloud, CRM) and GCP (BigQuery, Cloud Run, Pub/Sub, Vertex AI).
• Proven ability to define end-to-end MarTech architectures and integration flows across data, CRM, and activation layers.
• Solid understanding of CDP, DCR, Attribution, API-based integrations, and marketing analytics.
• Ability to bridge the gap between technical and business teams, explaining complex technology in simple, actionable terms.
• Demonstrated experience in use case ideation and prioritization, particularly in CPG, BFSI, or Retail domains.
• Excellent presentation, consulting, and storytelling skills — capable of leading C-level workshops and internal enablement sessions.

****Preferred Background & Certifications****

• Prior experience in consulting, agency, or digital transformation environments.
• Salesforce Data Cloud or Marketing Cloud certification preferred.
• GCP Professional Cloud Architect or Data Engineer certification (good to have).
• Exposure to Adobe, Snowflake, or other cloud-based marketing ecosystems. What Success Looks Like
• Clear and actionable MarTech roadmap aligned with client business priorities.
• Seamless data connectivity and campaign orchestration across Salesforce and GCP.
• Measurable improvement in marketing efficiency, personalization, and ROI.
• Recognition as a trusted advisor to clients on MarTech transformation and innovation.
• ****What We Offer****
• Opportunity to lead enterprise-scale MarTech consulting programs with top global and Indian brands.
• Exposure to cutting-edge multi-cloud ecosystems — Salesforce, GCP, Adobe, and emerging AI platforms.
• Collaborative environment bridging technology, data science, media, and marketing strategy.
• Continuous learning culture — access to certifications, labs, and internal capability accelerators.
• Ability to shape new frameworks, products, and solutions that define the future of marketing technology.
• A front-row seat to how brands are redefining customer engagement using AI, cloud, and data.

****Life At WPP Media & Benefits****

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