Senior Director, MarTech Strategy and AI Transformation

This role is based at one of our corporate offices in Dallas, TX or McLean, VA

This is your chance to be part of a Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. Hilton is building an AI-enabled, data-driven growth engine that creates more relevant guest and member experiences, accelerates direct digital growth, strengthens loyalty engagement, improves marketing effectiveness, and increases the value of every customer interaction. The Senior Director, Marketing Technology Strategy & AI Transformation will lead this evolution across Marketing contributing to Hilton's global portfolio of brands, regions, channels, and customer experiences.

As a Senior Director, MarTech Strategy and AI Transformation, you will support the team in increasing customer acquisition and retention, generate engagement through multi-channel marketing campaigns, and foster recognition of loyalty benefits. On the MarTech team reporting to the Vice President, Marketing Technology & Enablement, you will own the enterprise MarTech product portfolio. The portfolio spans customer data, identity, consent, CRM, lifecycle marketing, journey orchestration, personalization, media activation, content operations, analytics, experimentation, and AI-enabled decisioning. You will lead the development of Hilton's multi-year MarTech strategy, target-state capability architecture, modernization roadmap, and AI transformation agenda. Working across Marketing, Loyalty, Technology, Data, Commercial Services, Finance, Legal, and Privacy teams, you will ensure Hilton's technology investments drive measurable business value, operational efficiency, guest engagement, and sustainable competitive advantage.

What you'll do during a typical day:

Own Hilton's annual and multi-year MarTech strategy, target-state capability architecture, product portfolio, and investment roadmap.

Translate business priorities—including direct digital growth, loyalty engagement, guest experience, media efficiency, and customer lifetime value—into scalable technology capabilities and measurable outcomes.

Lead transformation initiatives spanning platform modernization, consolidation, migration, integration simplification, technical debt reduction and operating model evolution.

Build investment cases and executive recommendations that balance growth, customer experience, speed to market, adoption, reliability, risk, compliance, and financial value.

Define and lead a portfolio of AI-enabled MarTech capabilities from opportunity identification through production deployment, adoption and business value realization.

Evaluate where AI assistants, agents, and orchestration can improve campaign planning, audience creation, journey design, activation, measurement, and marketer productivity.

Partner with Data Science, Engineering, Analytics, Marketing, and external providers to balance model quality, business impact, latency, cost, reliability, and operational complexity.

Establish practical standards for AI evaluation, monitoring, human oversight, explainability, fallback processes, access controls, and responsible use.

Guide product leaders and cross-functional Marketing teams from opportunity framing through delivery readiness, adoption, measurement, and continuous improvement.

Understand how supported MarTech platforms, integrations, data flows, and dependencies connect to Hilton-wide customer and commercial experiences.

Use experience, logic, research, and data to assess competing solutions, identify strengths and weaknesses, and recommend differentiated product approaches.

Develop a strong understanding of competitor and adjacent-industry capabilities through research, conferences, networking, vendor engagement, and reading.

Understand marketing drivers, including campaign lifecycles, media optimization, channel strategy, engagement strategy, and digital marketing.

How you'll collaborate with others:

Serve as the senior strategic partner to Marketing, Loyalty, Technology, Data, and Commercial leadership teams.

Align MarTech investments with enterprise business goals, growth priorities, guest experience objectives, and organizational transformation initiatives.

Partner with Technology leadership to define future-state architectures, delivery strategies, and modernization approaches.

Represent MarTech in enterprise-wide initiatives involving customer data, identity, consent, CRM, lifecycle marketing, journey orchestration, personalization, media activation, content operations, analytics, experimentation, and AI-enabled decisioning.

Engage vendors and strategic partners to assess emerging capabilities, influence product roadmaps, and identify opportunities for innovation and simplification.

Communicate technology strategy, transformation progress, investment recommendations, and business outcomes to executive leadership.

Build and develop a high-performing team of MarTech product and transformation leaders while fostering a culture of innovation, accountability, and continuous improvement.

Deliverables you'll take ownership of:

A current-state assessment and target-state MarTech and AI capability architecture.

A modernization and simplification plan covering platform consolidation, migration, deprecation, integration, and technical debt.

Priority AI-enabled marketing capabilities in production, supported by adoption plans, measurement frameworks, and appropriate governance.

Annual and multi-year MarTech product strategy and capability roadmap, including roadmap narratives, prioritization logic, dependencies, investment tradeoffs, and measurable outcomes.

Business cases, product investment recommendations and strategy product direction that enable delivery teams to execute effectively.

Executive-ready communications, including roadmap updates, investment and tradeoff recommendations, risk summaries, launch readiness updates, and post-launch measurement.

You have these minimum qualifications:

At least ten (10) years of professional work experience.

Eight plus (8+) years of experience in hospitality/travel, information systems, product management, marketing, digital technology, AI implementation, or a related field.

Five (5) years of experience leading cross-functional projects, product roadmaps, or strategic business initiatives at a global or enterprise level.

Five (5) years of experience in product management, product strategy, business capability development, or digital platform delivery.

Five (5) years of experience leading teams.

Experience leading large scale MarTech modernization initiatives

Experience deploying AI-enabled capabilities into production environments

It would be useful if you have:

BA/BS Bachelor's Degree in Information Systems, Marketing, Hospitality, Business, or a related field.

Sixteen (16) years of work experience in any relatable field.

Five (5) years in product management, consulting, marketing technology, digital marketing, loyalty, data, or IT-related field.

Experience with marketing technology platforms, customer data platforms, loyalty platforms, campaign activation tools, personalization, decisioning, or digital customer experience ecosystems.

Project Portfolio Management (PPM), Agile development, product operating model, or scaled delivery knowledge.

Vendor management experience, including roadmap alignment, capability assessment, contract inputs, and performance management.

At Hilton, the hospitality we're known for doesn't end with our guests. We proudly invest in our Team Members' wellbeing, supporting you through all of life's moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including:

Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program

Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future

Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents

Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones

Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care

Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)

Generous paid time off (PTO) – Recharge, relax, and take time for what matters most

Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered

Financial security for your future – Our retirement plans make it easier to save for what's next

Benefits availability may vary depending on Team Member's location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.

Hilton offers its eligible team members a comprehensive benefits package to support their mental and physical well-being, so they can Thrive personally and professionally. The pay range for this role is $175,000 – $230,000 and is determined based on applicable and specialized experience and location. Subject to plan terms and conditions, you will be eligible to participate in the Hilton Annual Incentive (Bonus) Plan, and the Company's long-term incentive plan, consistent with other team members at the same level and/or position within the Company.