Senior Director, Global Paid Media & Growth
Skills
About This Role
Essential Duties and Responsibilities
- :
- Own the Global Paid Media Strategy & Investment Model
- Define and lead a full funnel global paid media strategy across awareness, consideration, conversion, and retention.
- Design the global media investment framework aligned with commercial, brand, and audience priorities.
- Establish disciplined allocation and measurement models centered on incrementality, efficiency, and contribution margin.
- Integrate brand and performance media into a single, cohesive, scalable growth engine.
Build the Global Paid Media Operating Model
- Stand up and lead a
- global paid media Center of Excellence
- .
- Define central vs. market-led ownership, ensuring clarity, agility, and accountability.
- Create governance frameworks, operating standards, and playbooks to ensure consistency and global scalability.
- Strategically in house critical capabilities while optimizing external agency partnerships to accelerate growth.
Install Performance Infrastructure & Financial Discipline
- Implement advanced measurement frameworks including incrementality testing, MMM, attribution modeling, and experiment design.
- Define and standardize global KPIs across markets (CAC, LTV, contribution margin, ROI, blended efficiency).
- Embed real time and quarterly performance tracking into global commercial planning cycles.
- Leverage AI, automation, and predictive optimization to drive smarter targeting, forecasting, and creative iteration.
Elevate Market Capability & Drive Global Alignment
- Partner with regional and local teams to elevate paid media maturity and execution excellence.
- Lead structured performance reviews, quarterly planning cadences, and annual strategic alignment cycles.
- Ensure adherence to global guardrails while empowering markets with flexibility for local nuance.
- Build a culture of accountability, transparency, and continuous improvement across global teams.
Retail Media Partnerships
- Own senior level relationships with major platforms: Meta, Google, TikTok, retail media networks, and DSPs.
- Negotiate global agreements, develop long term platform partnerships, and unlock beta opportunities.
- Evaluate emerging channels using disciplined testing frameworks.
- Build the Team & Lead the Transformation
- Recruit, mentor, and scale a high performing global paid media organization.
- Establish clear performance standards, decision making frameworks, and leadership expectations.
- Act as a senior strategic advisor to Brand, E commerce, Finance, and Executive Leadership on media investment and growth strategy.
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