Senior Digital Marketing Specialist (SEM-Led | Client-Facing)

Role Overview

Responsibilitiessem & Performance Marketing (Primary Focus)

• Own and execute tentwenty's client’s Google Ads strategy across paid search, remarketing, display, and Performance Max campaigns.
• Build, manage, and optimise advertising budgets to deliver measurable ROI for clients across industries.
• Design full-funnel customer journeys including landing page flows, ad sequencing, nurturing paths, and conversion tracking setups.
• Write high-performing ad copy aligned with brand tone and campaign objectives, copy that converts, not just impressions.
• Run structured A/B tests across ads, creatives, and landing pages; translate findings into documented optimisation decisions.
• Produce clear, well-structured performance reports and present campaign insights to clients with confidence and professionalism.
• Stay current on SEM developments: AI-assisted bidding, audience targeting changes, privacy updates, and platform shifts.
• Collaborate with UX, design, and development teams to ensure landing page performance aligns with campaign intent.

Seo (Supporting Capability)

• SEO is not the core of this role, but the right candidate will have a solid working understanding of how organic and paid search interact and will be comfortable contributing to SEO conversations with clients when needed.
• Support SEO audits, keyword gap analysis, and on-site optimisation reviews where they intersect with paid strategy.
• Contribute to technical SEO discussions particularly around tracking, indexation, and landing page health.
• Understand local SEO fundamentals, including Google Business Profile and map-pack visibility.
• Coordinate with the internal SEO lead on accounts where SEM and SEO run in parallel.

Ai Integration (Mandatory Capability)

• This is not optional.
• We expect candidates to demonstrate a clear, practical command of AI tools not awareness of them.
• The role requires an active, documented approach to using AI to improve how work gets done and how it gets presented.
• Present specific, tested strategies for using AI to improve internal workflows: campaign planning, copy generation, audience research, and reporting automation.
• Demonstrate how AI tools have been applied to improve client deliverables including presentations, performance summaries, and strategic recommendations.
• Use AI responsibly and with editorial judgement no generic outputs, no unreviewed copy, no fabricated data.
• Stay informed on emerging AI tools relevant to SEM and digital marketing, and apply them with a clear rationale.
• During the interview process, candidates will be asked to walk through a specific example of AI integration in their workflow. Theoretical familiarity is not sufficient.

Client Communication & Presentation

• Client-facing communication is a core function of this role, not a secondary skill.
• The following are non-negotiable.
• Fluent, professional written and spoken English including the ability to write clearly under time pressure and for varied audiences.
• Confident presentation skills: able to walk a client through campaign performance, strategic rationale, and next steps without needing a script.
• Able to translate complex data into plain-language insights that clients can act on.
• Experienced in preparing and delivering structured client reports, QBRs, and campaign review presentations.
• Comfortable managing difficult conversations — budget constraints, underperforming campaigns, scope discussions — with composure and clarity.

Required Skillsmust Have

• 8+ years of hands-on digital marketing experience, with Google Ads as the primary channel.
• Demonstrable track record managing Google Ads campaigns at scale, including budget ownership, bid strategy, and conversion optimisation.
• Experience building high-converting funnels, landing page flows, and nurturing sequences.
• Fluent English written and spoken at a professional business standard. This will be assessed during the interview process.
• Strong presentation skills with experience presenting performance data and strategy to clients directly.
• Analytical mindset: able to interpret campaign data, identify meaningful trends, and translate them into clear recommendations.
• Working knowledge of SEO principles sufficient to contribute to integrated client conversations.
• Proficiency with Google Ads, Google Analytics 4, Google Search Console, and at least one third-party platform (Ahrefs, SEMrush, or equivalent).
• Demonstrated, practical use of AI tools in a professional digital marketing context.
• Ability to manage multiple client accounts and competing deadlines independently.
• Good to Have
• Agency background — prior experience managing multiple client accounts simultaneously.
• Knowledge of basic HTML/CSS or familiarity with CMS platforms (WordPress, Webflow, Shopify).
• Experience with multi-language or multi-market campaigns.
• Google Ads or Google Analytics certifications.
• Familiarity with CRM-connected ecosystems or marketing automation platforms.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field (preferred, not required).
• Case studies or demonstrable results from past SEM campaigns — you will be asked to present these.
• A specific example of AI tool integration in your workflow, ready to walk through during the interview.
• Certifications in Google Ads, Google Analytics, or related platforms are a bonus, not a substitute for demonstrated skill.

Why You'Ll Love Working With Us

• A collaborative, multicultural team in a flat structure — direct access to leadership, no unnecessary bureaucracy.
• Continuous development — training, learning opportunities, and regular personal check-ins.
• Real room for initiative: new ideas and experimentation are genuinely welcomed.
• Competitive salary with clear opportunities for growth.
• Comprehensive health insurance.
• Exposure to international projects and diverse client portfolios.
• Team events, birthday surprises, and the kind of workplace people actually enjoy coming to.

How To Apply