Senior Creative Strategist, Twitch Brand Partnership Studio

Description

• The mission of the Brand Partnership Studio is to empower brands to authentically engage live communities on Twitch.
• Reporting to the Regional Head of BPS, the Senior Creative Strategist will be a key player contributing to the Brand Partnership Studio mission within the Dubai office.
• As the sole Creative Strategist in the Middle East, this role carries elevated visibility and responsibility, serving as the creative voice for BPS across the entire region.
• The Senior Creative Strategist will guide brands on how to best leverage Twitch, the gaming industry, and live streaming technology to reach customers across the Middle East in a meaningful way.
• The Brand Partnership Studio brings streamers visibility and value across Twitch and Amazon through strategic brand partnerships.
• We enable brands to win in the creator economy by delivering what their target audiences and Twitch viewers want — programs that harness Twitch streamers and community behaviors with compelling content and tech.
• As the only Creative Strategist embedded in the Middle East, this individual will operate with a high degree of autonomy, partnering cross-functionally with regional sales, marketing, and global BPS teams to shape the creative strategy for the market.
• Key job responsibilities
• Respond to client RFPs with compelling proposals that serve the brand's needs while leveraging the best of Twitch's platform, products, and talent.
• Attend client meetings, pitches, and collaborative work sessions to translate, educate, and advocate for Twitch to advertising clients across the Middle East.
• Help articulate high-concept ideas and proposals to sellers, media agencies, and clients to ensure they are effectively communicated.
• Conceptualize campaigns in a fast-paced, collaborative environment while juggling multiple projects with multiple stakeholders.
• Identify advertiser vertical needs and content gaps and create proactive packages to address them.
• Build expertise in and leverage the Middle East Twitch creator ecosystem to inform strategy and campaign development.
• Ensure that all concepts delivered meet Amazon's highest quality standards.

About The Team

Basic Qualifications

• Bachelor's degree
• Experience in driving compelling creative strategy and execution at an agency or in-house creative team

Preferred Qualifications

• Knowledge of InDesign, Photoshop, Illustrator, Keynote
• Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
• Experience leading creative development of innovative creative from concept to delivery
• Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
• Experience presenting creative concepts effectively to senior executives
• Our inclusive culture empowers Amazonians to deliver the best results for our customers.
• If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.
• If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.