Senior Creative Strategist, Twitch Brand Partnership Studio

Overview

• Bachelor's degree
• Experience in driving compelling creative strategy and execution at an agency or in-house creative team The mission of the Brand Partnership Studio is to empower brands to authentically engage live communities on Twitch. Reporting to the Regional Head of BPS, the Senior Creative Strategist will be a key player contributing to the Brand Partnership Studio mission within the Dubai office.
• As the sole Creative Strategist in the Middle East, this role carries elevated visibility and responsibility, serving as the creative voice for BPS across the entire region.
• The Senior Creative Strategist will guide brands on how to best leverage Twitch, the gaming industry, and live streaming technology to reach customers across the Middle East in a meaningful way.
• The Brand Partnership Studio brings streamers visibility and value across Twitch and Amazon through strategic brand partnerships.
• We enable brands to win in the creator economy by delivering what their target audiences and Twitch viewers want programs that harness Twitch streamers and community behaviors with compelling content and tech.
• As the only Creative Strategist embedded in the Middle East, this individual will operate with a high degree of autonomy, partnering cross-functionally with regional sales, marketing, and global BPS teams to shape the creative strategy for the market.
• Key job responsibilities
• Respond to client RFPs with compelling proposals that serve the brand's needs while leveraging the best of Twitch's platform, products, and talent.
• Attend client meetings, pitches, and collaborative work sessions to translate, educate, and advocate for Twitch to advertising clients across the Middle East.
• Help articulate high-concept ideas and proposals to sellers, media agencies, and clients to ensure they are effectively communicated.
• Conceptualize campaigns in a fast-paced, collaborative environment while juggling multiple projects with multiple stakeholders.
• Identify advertiser vertical needs and content gaps and create proactive packages to address them.
• Build expertise in and leverage the Middle East Twitch creator ecosystem to inform strategy and campaign development.
• Ensure that all concepts delivered meet Amazon's highest quality standards.
• About the team
• BPS is Amazon's in-house content and tech team supporting the ideation and execution of custom content, sponsorships, and technology on Twitch.