Senior Creative Strategist

Overview

• You will need a curious and creative mind, the ability to inspire and persuade, and a passion for thinking outside the box.
• You will have worked extensively in digital and mobile advertising and content.
• You will be providing innovative thinking to propel creative strategies on the leading edge of the evolving creator economy.
• The pace of change and innovation at Snap is rapid and relentless.
• If you prefer structure and predictability, this may not be the right opportunity for you.
• What you ll do:
• Develop ideas, strategies, initiatives, and associated presentation materials, proactively and reactively, to help close and upsell - be ready and willing to roll up your sleeves. You will be directly accountable for supporting sales revenue targets within your market.
• In partnership with the sales team leadership, develop a strong, persuasive narrative for the role Snapchat can play in the Creator Marketing space for clients across the book of business in the region.
• Together with Business Leads, Marketing Science, and Product Marketing identify the priority problems to solve for advertisers or brand agnostic verticals and help define the best go to market strategy.
• Partner with Marketing Science to ensure effectiveness is being measured and quantified
• Identify opportunities to develop further develop the Creators ecosystem and educate advertisers on the topic
• Work closely with Product Marketing to give creative input on new advertising solutions
• Keep up-to-date with cultural/social trends and customers views and attitudes
• Serve as the creator product expert by educating brands and agencies on new and existing products, as well as advising on best practices
• Work closely with PR and Marketing to deliver relevant thought-leadership pieces and case studies
• Collaborate with other Creative Strategy team members, locally and globally, to ensure best practices are being shared and cross-sell opportunities identified
• Cultivate creative agency partnerships at the senior level to drive wide understanding and adoption of Snapchat creative solutions
• Dive deep into campaign performance data; guiding KPI-driven measurement strategies, identifying performance trends, optimizing campaigns to achieve results, and providing recommendations for upsell opportunities