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Senior Creative Manager

Reliance Worldwide Corporation
West Drayton, GBR
Senior
Onsite
Discovered 4 days ago

Full Job Posting

JOB PURPOSE

  • The Senior Creative Manager is responsible for defining, elevating, and scaling the brand’s visual identity across all markets and touchpoints, ensuring consistency, differentiation, and commercial impact.
  • Moving beyond execution, this role leads the creative vision, governance, and output at EMEA level, acting as a strategic partner to Brand, Digital, Activation, and Product teams.
  • You will drive the development of high-impact creative assets and scalable frameworks, ensuring all marketing activations are supported by compelling, consistent, and performance-driven design.
  • POSITION KEY RESPONSIBILITIES
  • Support the consistent application of agreed brand standards across allocated channels and markets
  • Ensure strict alignment with brand positioning, guidelines, and messaging
  • Support brand consistency across all touchpoints, including campaigns, packaging, digital, and POS
  • Review and validate key creative outputs
  • Marketing Collateral Design
  • Translate agreed marketing plans into clear, effective creative outputs, in line with direction set by the Head of Brand and Content
  • Work with Brand, Digital, and Activation teams to deliver coherent creative assets that support agreed campaigns and marketing priorities
  • Apply creative thinking to execution, ensuring outputs are visually engaging, consistent, and fit for purpose
  • Support the delivery of high-quality creative outputs across EMEA, while following the agreed creative direction and brand standards
  • Develop and adapt campaign assets within approved concepts and templates across allocated channels, including digital, social media, trade, POS, product, and packaging materials
  • Ensure campaign assets are consistent with approved creative direction, brand standards, and channel requirements
  • Adapt scalable asset toolkits, such as “Campaign in a Box” materials, to support local activation within agreed frameworks
  • Support packaging design execution within agreed brand and marketing direction, with packaging strategy retained by senior marketing and brand leadership
  • Check artwork quality and support local adaptations, ensuring alignment with approved templates, regulatory requirements, and market needs
  • Prepare packaging design outputs for review and final approval by senior marketing and brand leadership
  • Own and optimise DAM strategy and asset governance
  • Ensure accessibility, consistency, and scalability of all creative assets.
  • Standardise templates and frameworks across markets
  • Coordinate day-to-day requests and inputs from internal stakeholders across EMEA marketing functions
  • Manage day-to-day delivery with creative agencies and external partners, in line with agreed briefs, timelines, and ways of working
  • Track progress, share feedback, and support timely delivery of creative outputs against approved plans and internal standards
  • KNOWLEDGE, SKILLS & EXPERTISE
  • Experience
  • Considered experience in graphic design, creative production, or related creative/design delivery roles
  • Strong hands-on experience in developing, adapting, and delivering creative/design assets across print and digital formats
  • Some experience coordinating creative agencies, freelancers, or junior designers to support timely delivery of agreed outputs
  • Core Skills
  • Strong creative vision and brand thinking
  • Expertise across print, digital, packaging, and motion design
  • Ability to combine creativity with performance and business impact
  • Strong stakeholder management and influencing skills
  • Strong project coordination, prioritisation, and delivery skills, with limited or no formal people management accountability
  • BEHAVIOURS & LEADERSHIP
  • Collaborative and delivery-focused
  • Practical problem solver with a clear focus on timely delivery
  • Quality-focused, with strong attention to detail across creative outputs
  • Reliable in executing agreed creative direction and approved plans
  • Able to work constructively with stakeholders and agencies within agreed ways of working
  • REQUIRED QUALIFICATIONS/EDUCATION

Qualifications

  • Creative Direction & Brand Governance
  • Creative Delivery & Marketing Plan Translation
  • Campaign & Content Development
  • Packaging & Product Experience
  • Digital Asset Management (DAM) & Image Library Maintenance
  • Stakeholder & Agency Management
  • Higher level education
  • Good Numeracy skills
  • Proficient with Excel and MS Word

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