Senior Corporate Communication Specialist
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Key skills for this role
About the Role
Job Purpose / Objective Implement strategic corporate communications initiatives to enhance MAKEEN s reputation and promote clear, consistent, and effective communications both.
Key Skills for This Role
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Job Purpose And Objective
Implement strategic corporate communications initiatives to enhance MAKEEN s reputation and promote clear, consistent, and effective communications both internally among employees and externally with stakeholders, the media, and the public.
The role requires strong written and verbal communication skills, as well as expertise in managing public relations, media relations, and corporate branding.
Content Development And Branding
- Create compelling and engaging content for various communication channels, including written materials, visual
- assets, videos, and presentations.
- Build brand images for products and services through professional content development and copywriting.
- Assist with design and outsource design services as needed.
- Create and manage communications plans and campaigns for events, partnerships, crises, or social responsibility
- initiatives.
- Copywriting/Copy editing:
- Responsible for writing, editing, and distributing content such as press releases, newsletters, blogs, social media
- posts, brochures, reports, or speeches.
- Review and edit speeches, articles, press releases, public statements, and other communications to ensure accuracy
- and consistency with the company s corporate communications strategy.
- Prepare written materials for the media and various publications.
Digital Content Management
- Maintain and update the English and Arabic content of the corporate website.
- Maintain corporate accounts on various social media channels up-to-date as needed.
- Assist in the development, production, and writing of articles for the corporate website and SharePoint (intranet
- landing page, etc.).
- Monitor the impact and effectiveness of communications activities using tools such as surveys or web analytics.
- Review and Translation of Arabic Copy:
- Prepare, review, edit, and proofread Arabic translations and other corporate materials before release.
- Review and update official documents, such as articles or press releases intended for the press.
- Assist with translating (Arabic-English), editing, and copywriting websites, SharePoint content, and other corporate
- materials.
Press And Media Relations
- Review and update press/media materials, corporate profiles and briefs, biographies, etc., as needed.
- Collaborate with various business units and departments to gather the information needed to complete specific
- activities and tasks, such as press releases, announcements, articles, etc.
- Support business units and departments within the organization.
- Conduct research and interviews to obtain information about articles for publication.
- Assist corporate communications in working with PR agencies, media/press, and analysts to generate positive
- coverage based on current company news and brand messages.
- Develop and maintain relationships with media outlets and other external partners.
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