Senior Copywriter

Develop compelling copy across paid media, email, web, landing pages, social, and other marketing channels

Create customer-focused messaging that supports SMB acquisition, engagement, retention, and revenue objectives

Partner with designers and marketers to develop integrated campaigns and creative concepts

Translate business strategies, product benefits, and customer insights into clear and persuasive communications

Ensure messaging aligns with brand standards, voice guidelines, and channel best practices

Develop and refine campaign messaging frameworks, value propositions, and customer-facing content

Collaborate with stakeholders to gather requirements, incorporate feedback, and deliver high-quality creative solutions

Support testing and optimization initiatives by developing copy variations and applying performance insights

Review and edit content to ensure clarity, consistency, accuracy, and effectiveness

Stay current on industry trends, customer behaviors, and emerging content best practices

Contribute to the evolution of brand voice, content standards, and creative processes

Bachelor's degree in Communications , Journalism, Marketing, English, Advertising, or a related field

5+ years of experience in copywriting, content strategy, advertising, marketing communications, or related disciplines

Demonstrated experience developing customer-facing marketing content across multiple channels

Strong portfolio showcasing campaign work, conversion-focused content, and brand storytelling

Excellent writing, editing, proofreading, and verbal communication skills

Ability to adapt tone, messaging, and content strategies for different audiences and channels

Experience partnering with designers, marketers, and cross-functional stakeholders in a collaborative environment

Knowledge of digital marketing, performance marketing, and customer journey best practices

Experience leveraging customer insights and performance data to improve content effectiveness

Strong organizational skills with the ability to manage multiple priorities and deadlines

Experience within financial services, tax, SaaS, or small business-focused industries preferred

Experience working with legal in a highly regulated industry

At H&R Block, our purpose is simple: to provide help and inspire confidence in our clients and communities everywhere. For more than 70 years, we’ve led the tax industry and we continue to evolve through our Block Next strategy, blending human expertise with digital innovation. That same commitment to care extends to our associates. When you join us, you become part of a High Performing, Connected Culture built on strong relationships, continuous learning, and a shared commitment to making a meaningful impact. We invest in your well-being through competitive pay, comprehensive benefits, and support for life both in and outside of work.

The pay range for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job-related factors such as experience, education, skill, performance, and geographic location where work will be performed. Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan. Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit.

$73,400.00 - $110,100.00/Yr.